Frolic Dog Food Review & Ratings

We have rated 1 Frolic food, and it scores 15/100 (Avoid). One food is not a range, so treat this as a read on that recipe rather than on everything the brand makes.

The score is low and it is not a data gap. The label parsed cleanly; there is just very little declared on it. The recipe is cereal-led with the meat content described in broad category terms rather than named, and without a stated percentage there is nothing for our score to credit. We are not marking down what is in the bag - we are marking down the fact that the bag does not say.

Frolic is a Mars Petcare brand, which puts it in the mass-market supermarket tier where the whole model is built around a low shelf price and very high volume. Broad ingredient descriptions are part of how that price is held: they let the recipe move with commodity costs without the packaging changing. It is legal, it is normal in this tier, and it is exactly the thing our score exists to make visible.

If this is what fits your shop and your budget, nobody here is going to tell you off for it. Have a look at the alternatives below at a similar cost per day first - on a food this cheap the gap in what you are told about the contents is usually bigger than the gap in price.