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UK Dog Food Price Index

Built live from the retailer prices we track - updated July 27, 2026 . Free to reuse (CC BY 4.0, link required).

What does it really cost to feed a dog? We convert every price we track to cost per day for the same 15 kg dog - so a 15 kg bag and a 400 g tray finally compare like for like, and the averages below are always live.

£1.89average cost per dayto feed a 15 kg dog, across 2,980 priced foods
£0.89typical cost per daythe median food - half cost less, half more
£0.16 - £14.11cheapest to priciest bowl
£0.16avg £1.89£14.11
2,980foods tracked
1retailers tracked
2,905prices observed
average cost per day by type
  • Dry£0.96/day
  • Wet£3.83/day
  • Raw£2.74/day

Does paying more get you a better bowl?

Across 2,814 foods we have both priced and scored, the answer is: barely. Each dot is a food - cost per day along the bottom, our independent quality score up the side. If price bought quality the cloud would climb to the right. It stays flat.

0255075100£0£1£2£3£4£5£6Cost per dayODF Score

0.03 correlation between price and score (0 = none, 1 = perfect, so this is almost nothing)

38 foods score 85+ for under £1 a day - premium quality at a budget price.
124 foods score under 50 while costing over £2.50 a day - paying more, getting less.

What it costs to feed a dog for a year

The average across every complete food we track, scaled to four dog sizes by energy need. The food you choose moves this more than the size of your dog - see the range by type below.

Dog sizePer dayPer monthPer year
A small dog (5 kg)£0.83£25£303
A medium dog (15 kg)£1.89£57£690
A large dog (30 kg)£3.18£95£1,160
A giant breed (40 kg)£3.94£118£1,440

The label-claim tax

What the buzzwords on the front of the bag add to the daily cost, on average, versus foods without the claim. A claim on the pack is not the same as a better score.

Label claimWith the claimWithout itYou pay
Grain-free£2.29£1.50+52%
Hypoallergenic£2.31£1.73+34%

What a day of dog food costs, by type

Average, cheapest and priciest cost per day for the 15 kg reference dog. Every type links to its rated directory.

Food typeAvg / dayRangeFoods
Dry£0.96£0.16 - £6.931,897
Wet£3.83£0.48 - £14.11728
Raw£2.74£0.50 - £7.24185
Cold-pressed£1.24£0.55 - £2.6194
Fresh-cooked£4.65£2.34 - £7.7042
Air-dried£5.30£2.56 - £7.9617
Freeze-dried£5.20£1.63 - £7.7617

Types with no tracked prices are absent - a row appears the day its first price lands.

Does paying more buy a better food?

Our score comes from the label alone - price never moves the number. So here is what each score band actually costs per day, side by side.

Best value: good foods, cheapest first

Every food scoring 60/100 or better, ranked by cost per day. Scores are live - the order updates itself.

Rank#FoodODF ScoreCost / dayType
1 Autarky Autarky Adult - Delicious Chicken63Good£0.36Dry
2 briantos briantos Adult Active60Good£0.37Dry
3 briantos briantos Adult Chicken & Rice66Good£0.38Dry
4 briantos briantos Adult Lamb & Rice60Good£0.40Dry
5 briantos briantos Maxi Adult72Good£0.41Dry
6 briantos briantos Adult Sensitive Lamb & Rice68Good£0.42Dry
7 briantos briantos Junior70Good£0.43Dry
8 Burgess Burgess Supadog Puppy Complete60Good£0.43Dry
9 Autarky Autarky Adult - Succulent Salmon76Good£0.44Dry
10 Harringtons Harringtons Large Breed Adult Dog - Rich in Lamb & Rice72Good£0.44Dry

The full spread of a dog's dinner

Feeding the very same 15 kg dog, the tracked foods run from a few pennies to several pounds a day. Here are the two extremes, the gap over a year, and where every priced food sits in between.

Cheapest tracked bowl£0.28/day

briantosbriantos Essentials Adult with Beef

5Avoid Dry
Priciest tracked bowl£14.11/day

CesarCesar Fresh Bowls in Gravy Mixed Selection

41Poor Wet

Same dog, same day: the priciest tracked food costs about 88.2× the cheapest - roughly £5,092 a year between the two extremes.

Where every priced food sits

Number of tracked foods in each cost-per-day band. Most cluster low; a small luxury tail stretches the top end.

How this index is built

Every figure on this page is computed live from real price observations: a price we saw at a named UK retailer, recorded with its date. Observations are append-only - a new price supersedes the old one, nothing is ever edited or backfilled.

To compare a 15 kg bag with a 400 g tray we convert every price to cost per day for the same reference dog: a 15 kg adult eating 12.5 g per kg of bodyweight a day (250 g). Your own dog will differ - the like-for-like ranking is the point, not the exact pennies.

Cost per day uses each food's cheapest current per-kg price, so a multibuy deal or an oversized value pack can nudge an individual figure. We publish what a feeding day genuinely costs to buy - not a cherry-picked cheapest line.

The index updates whenever a new observation lands, and the "updated" date above is the newest real observation - never the day the page happened to render. Quality scores come from our open, ingredient-led algorithm; price never moves a score.

The data is open under CC BY 4.0: use it in articles, tools or research. The one condition is attribution with a link to this page. See how the scores work

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