Compare dog foods side by side
The dog food comparison tool for the UK: any 2-4 foods, same open algorithm, same data, side by side - so the label wins, not the marketing. How we rate
Pick 2-4 foods
Nothing to compare yet - pick two foods and we'll put them side by side.
Popular dog food comparisons
Head-to-heads people actually search for - each one scored by the same open algorithm.
Not the two you had in mind? The picker above takes any foods in the directory.
How our dog food comparison works
Most dog food comparisons are two marketing pages side by side. Ours is two labels side by side. Every food in the comparison is scored by the same open 100-point algorithm - ingredient quality, meat content, labelling clarity, additives, nutritional balance and processing - and the table shows exactly where every point went, for both foods.
Two things make it a fair fight. Nutrition is compared on a dry-matter basis, so a wet food at 75% moisture and a dry food at 8% are judged on what is actually in the bowl once the water is taken out. And price is compared per feeding day for a typical 10 kg dog, not per kilogram - a dense kibble and a light-as-air pouch cost very different amounts to actually feed.
Below the table you get the ingredient diff: what the two recipes share, what only one of them contains, and any red-flag ingredients called out by name. It is usually the fastest way to see whether a premium price is buying a different recipe or a different bag.
Dog food comparison questions
Can I compare wet and dry dog food fairly?
Yes - that is exactly what the dry-matter columns are for. Wet food is mostly water, so comparing protein percentages straight off the label makes every wet food look weak. We strip the moisture out mathematically and compare what is left, which is the comparison that actually matters to your dog.
How is price per day worked out?
From energy, not scoop sizes. We work out each food's calories per 100g from its declared analysis, calculate how many grams a typical 10 kg adult dog needs per day, and multiply by the best price per kilogram we track. That makes a £6 pouch and a £60 sack directly comparable.
Which dog food is best overall?
There is no single winner - it depends on your dog and your budget. Our ranked best-of lists are the shortcut: every list is a live top 10 by score, and you can drop any two candidates into this tool to see the head-to-head working.
Can I compare more than two foods at once?
Up to four, side by side. Handy when you are narrowing a shortlist rather than settling a duel - the green winner-tint works the same across all four columns.
Where does the comparison data come from?
From the labels: each food's published ingredient list and analytical constituents, plus the prices we track across UK retailers. Every food page shows a "label last verified" date, and brands can flag an error on any product page - we would rather fix data than defend it.