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Dog food brand

Hero Dog Food Review & Ratings

Hero is a British brand making wet and dry dog food.

11foods in the range11 rated so far
17/100average ODF ScoreAvoid
#273of 290 ranked brandsby average score, 2+ rated foods
12 - 22score range
12avg 1722

Every Hero food

Complete foods 10 foods · avg 17

FoodODF ScoreTypeLife stage£ / day
Hero by Asda Sensitive Cans in Jelly
  • High meat33% named meat (30% or more counts as high).
22AvoidWetAdult£0.94 approx.
Hero by Asda adult beef pate
  • High meat60% named meat (30% or more counts as high).
  • Grain-freeMade without any grains.
20AvoidWetAdult£1.33 approx.
Hero by Asda Adult Dog Dry 20AvoidDryAdult£0.19 approx.
Hero by Asda Light Adult Dry 19AvoidDryAdult£0.20 approx.
Hero by Asda Small Dog Adult Dry 18AvoidDryAdult£0.17 approx.
Hero by Asda Working Dog Dry 18AvoidDryAdult£0.12 approx.
Hero by Asda Puppy Cans in Jelly
  • High meat36% named meat (30% or more counts as high).
17AvoidWetPuppy£0.89 approx.
Hero by Asda Adult Dog Cans in Gravy
  • High meat36% named meat (30% or more counts as high).
13AvoidWetAdult£1.03 approx.
Hero by Asda Working Dog Cans in Gravy
  • High meat40% named meat (30% or more counts as high).
13AvoidWetAdult£0.85 approx.
Hero by Asda chicken Cans in Jelly
  • High meat33% named meat (30% or more counts as high).
12AvoidWetAdult£4.45 approx.

Treats & toppers 1 food · avg 15

Our take on Hero

Written by us, from the labels. Never written, reviewed or paid for by the brand.

Hero posts one of the lowest brand averages we hold: 17/100 (Avoid) across 11 rated foods, ranking 273 of 290, with scores running 12 to 22.

The reason is consistent across the range. These recipes describe their contents in the vaguest terms the labelling rules allow - derivative categories rather than named species, unspecified cereals rather than named grains - so there is no way to know from the packaging what proportion of the tin is meat, or which animal it came from. That is precisely what our score is built to detect.

Its best food manages 22/100, which tells you the ceiling here is low rather than the average being dragged down by a few poor lines.

Cost is not the compensation you might expect either - the cheapest works out around £0.12 a day, which is not the bottom of the market.

If price is the priority, the budget rankings hold foods scoring three times higher for similar money. If a dog is thriving on this food, that is real information and worth more than our number - but there is no version of these labels that our scoring can rate well.

Hero owner reviews

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Hero FAQs

Is Hero a good dog food?

By the labels, Hero sits towards the bottom of the foods we have rated. Its 11 rated foods average 17/100 (Avoid), ranging from 12 to 22 - each food page shows exactly where every point went.

Where is Hero from?

Hero is a dog food brand from United Kingdom.

What is Hero's best rated food?

Hero by Asda Sensitive Cans in Jelly - it scores 22/100 (Avoid), the highest ODF Score in the range we have rated. Its page shows the full breakdown and live prices.

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