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Dog food brand

Hero Dog Food Review & Ratings

Hero is a British brand making wet and dry dog food.

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18foods in the range18 rated so far
15/100average ODF ScoreAvoid
#288of 304 ranked brandsby average score, 2+ rated foods
0 - 32score range
0avg 1532

Every Hero food

FoodODF ScoreTypeLife stage£ / day
Hero by Asda Adult Dog 150g Pate Trays
  • High meat60% named meat (30% or more counts as high).
  • Grain-freeMade without any grains.
 21AvoidWetAdult £2.50 approx.
Hero by Asda Adult Dog Pouches in Gravy
  • High meat41% named meat (30% or more counts as high).
  • Grain-freeMade without any grains.
 13AvoidWetAdult £2.21 approx.
Hero by Asda Adult Dog Pouches in Jelly
  • High meat42% named meat (30% or more counts as high).
  • Grain-freeMade without any grains.
 19AvoidWetAdult £2.21 approx.
Hero by Asda Puppy Pouches in Jelly
  • High meat39% named meat (30% or more counts as high).
 14AvoidWetPuppy £1.96 approx.
Hero by Asda Adult Dog 300g Pate Trays
  • High meat60% named meat (30% or more counts as high).
  • Grain-freeMade without any grains.
 20AvoidWetAdult £1.81 approx.
Hero by Asda Senior Dog Cans in Jelly
  • High meat33% named meat (30% or more counts as high).
 12AvoidWetAdult & senior £1.48 approx.
Hero by Asda Working Dog Pate Trays
  • High meat60% named meat (30% or more counts as high).
  • Grain-freeMade without any grains.
 32PoorWetAdult £1.45 approx.
Hero by Asda Adult Dog Cans in Gravy
  • High meat36% named meat (30% or more counts as high).
 13AvoidWetAdult £1.40 approx.
Hero by Asda Sensitive Cans in Jelly
  • High meat33% named meat (30% or more counts as high).
 22AvoidWetAdult £1.28 approx.
Hero by Asda Puppy Cans in Jelly
  • High meat36% named meat (30% or more counts as high).
 17AvoidWetPuppy £1.21 approx.
Hero by Asda Working Dog Cans in Gravy
  • High meat40% named meat (30% or more counts as high).
 13AvoidWetAdult £1.15 approx.
Hero by Asda Light Adult Dry 15AvoidDryAdult £0.27 approx.
Hero by Asda Adult Dog Dry 16AvoidDryAdult £0.25 approx.
Hero by Asda Small Dog Adult Dry 18AvoidDryAdult £0.24 approx.
Hero by Asda Working Dog Dry 18AvoidDryAdult £0.16 approx.
Hero by Asda Adult Cans in Jelly
  • High meat33% named meat (30% or more counts as high).
 12AvoidWetAdult -
Hero by Asda Mixer 0AvoidMixerAdult -
Hero by Asda Small Dog Mixer 0AvoidMixerAdult -

Our take on Hero

Written by us, from the labels. Never written, reviewed or paid for by the brand.

Hero posts one of the lowest brand averages we hold: 15/100 (Avoid) across 18 rated foods, ranking 288 of 304, with scores running 0 to 32.

The reason is consistent across the range. These recipes describe their contents in the vaguest terms the labelling rules allow - derivative categories rather than named species, unspecified cereals rather than named grains - so there is no way to know from the packaging what proportion of the tin is meat, or which animal it came from. That is precisely what our score is built to detect.

Its best food manages 32/100, which tells you the ceiling here is low rather than the average being dragged down by a few poor lines.

Cost is not the compensation you might expect either - the cheapest works out around £0.16 a day, which is not the bottom of the market.

If price is the priority, the budget rankings hold foods scoring three times higher for similar money. If a dog is thriving on this food, that is real information and worth more than our number - but there is no version of these labels that our scoring can rate well.

Hero owner reviews

No reviews of this brand yet. If you have fed it to your dog, yours would be the first.

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Hero FAQs

Is Hero a good dog food?

By the labels, Hero sits towards the bottom of the foods we have rated. Its 18 rated foods average 15/100 (Avoid), ranging from 0 to 32 - each food page shows exactly where every point went.

Where is Hero from?

Hero is a dog food brand from United Kingdom.

What is Hero's best rated food?

Hero by Asda Working Dog Pate Trays - it scores 32/100 (Poor), the highest ODF Score in the range we have rated. Its page shows the full breakdown and live prices.

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