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Dog food brand

Platinum Dog Food Review & Ratings

Platinum is a German brand making dry and wet dog food.

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9foods in the range9 rated so far
80/100average ODF ScoreVery good
#107of 290 ranked brandsby average score, 2+ rated foods
70 - 86score range
70avg 8086

Every Platinum food

FoodODF ScoreTypeLife stage£ / day
Platinum Adult Dry Chicken
  • High meat70% named meat (30% or more counts as high).
  • NaturalNo artificial colours, flavours or preservatives.
85Very goodDryAdult£0.88 approx.
Platinum Puppy Dry
  • High meat73% named meat (30% or more counts as high).
  • NaturalNo artificial colours, flavours or preservatives.
86Very goodDryPuppy£0.97 approx.
Platinum Adult Dry
  • High meat70% named meat (30% or more counts as high).
  • NaturalNo artificial colours, flavours or preservatives.
  • Grain-freeMade without any grains.
85Very goodDryAdult£1.12 approx.
Platinum Vetactive Dry Senior
  • High meat70% named meat (30% or more counts as high).
  • NaturalNo artificial colours, flavours or preservatives.
81Very goodDryAdult & senior£1.21 approx.
Platinum Vetactive Dry Hypoallergenic
  • High meat70% named meat (30% or more counts as high).
  • NaturalNo artificial colours, flavours or preservatives.
  • Grain-freeMade without any grains.
  • HypoallergenicLimited, single-source ingredients - kinder to sensitive dogs.
85Very goodDryAdult£1.39 approx.
Platinum Vetactive Dry Sensitive
  • High meat70% named meat (30% or more counts as high).
  • NaturalNo artificial colours, flavours or preservatives.
  • Sensitive stomachFormulated to be gentle on digestion.
80Very goodDryAdult£1.39 approx.
Platinum Vetactive Dry Light
  • High meat70% named meat (30% or more counts as high).
  • NaturalNo artificial colours, flavours or preservatives.
80Very goodDryAdult£1.44 approx.
Platinum Menu Puppy
  • High meat84% named meat (30% or more counts as high).
  • NaturalNo artificial colours, flavours or preservatives.
  • Grain-freeMade without any grains.
  • HypoallergenicLimited, single-source ingredients - kinder to sensitive dogs.
72GoodWetPuppy£2.41 approx.
Platinum Menu Adult Wet
  • High meat63% named meat (30% or more counts as high).
  • NaturalNo artificial colours, flavours or preservatives.
  • Grain-freeMade without any grains.
70GoodWetAdult£2.51 approx.

Our take on Platinum

Written by us, from the labels. Never written, reviewed or paid for by the brand.

Platinum posts one of the higher averages on the site with one of the narrower spreads: 80/100 (Very good) across 9 rated foods, spanning just 16 points from 70 to 86, ranking 107 of 290.

The approach is high fresh-meat content with minimal processing, and the labels reflect it - meat named and quantified, lists kept short. Platinum Puppy Dry leads at 86/100.

That combination of a high average and a tight range is unusual. Most brands with a strong flagship also run a cheaper line that drags the average down; this one largely does not.

Cost is premium at roughly £0.88 a day at the cheapest end, and it does not discount heavily.

If your priority is not having to think about it - any bag, consistently good - this is one of the stronger options on the UK shelf.

Platinum owner reviews

No reviews of this brand yet. If you have fed it to your dog, yours would be the first.

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Platinum FAQs

Is Platinum a good dog food?

Yes - by the label data, Platinum is one of the stronger brands we have rated. Its 9 rated foods average 80/100 (Very good), ranging from 70 to 86 - each food page shows exactly where every point went.

Where is Platinum from?

Platinum is a dog food brand from Germany.

What is Platinum's best rated food?

Platinum Puppy Dry - it scores 86/100 (Very good), the highest ODF Score in the range we have rated. Its page shows the full breakdown and live prices.

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