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Hill's · dry

Hill’s ​​​​​​​Hill’s Science Plan Mature Adult 7+ Medium Light with Chicken review

Poor

A weak dry food by the label. Just 15% declared meat content, and the label keeps too much vague. Feeding it costs about 85p a day for a typical adult dog - the breakdown below shows exactly what that buys.

Our community ratingNo owner reviews yet - be the first.
Top 81%scores higher than 19% of rated foodsacross all 3530 foods we've scored
Poorscore bandthe dot marks where it sits among every food we've rated
£0.85per day for a 15 kg dogcheaper than 53% of dry foods
15%declared meat content

Where the points went

The full breakdown, exactly as the algorithm scored it. How our rating works

Ingredient quality
Weighted ingredient quality 40/100 across 14 ingredients (no percentages declared - position-based estimates used). Named meat is only 14% of the recognised recipe, so the quality score is anchored down towards a plant-led food.
14.7 / 40
Label clarity
Vague category terms on the label (cellulose, animal fats) - naming points withheld; no percentages declared at all - the recipe is unverifiable; meat sources named (+2); variable-composition wording - fixed-formula points withheld.
2 / 15
Additives
Declared additives below our neutral line, weakest being protein hydrolysate (-0.8).
9.3 / 10
Red flags
Animal fats at position 7 (-6).
-6 / 0
Meat content
Declared meat content 15%.
6 / 15
Nutritional balance
Estimated carbohydrate 51% dry matter (high); fat 11.3% DM in the healthy band; moisture not declared - 8% assumed for the dry-matter maths; fibre 13.2% DM (+0); ash 5.2% DM - sensible mineral load (+2); functional extras: omega-3 source, pre/probiotics, joint support (+2).
4.6 / 10
Processing
Assumed extruded kibble (standard high-heat process).
6 / 10
ODF Score
Algorithm v1.4.0 · scored July 28, 2026 · full methodology public
37 / 100

Our analysis

Breaking the 37 down: the biggest single loss is ingredient quality, where it takes 14.7 of a possible 40. Its strongest showing is additives at 9.3 of 10. On top of that, 6 points are deducted outright for red-flag ingredients - a penalty applied before anything else is counted, which is why the total lands where it does.

The label declares 15% meat, which is a low figure, and a declared low figure is still more honest than silence, and the ingredient list leans on vague groupings instead of naming what is actually in the bag.

At about 85p a day to feed a 15kg dog, the question is not whether it is cheap but whether the label justifies the price - and on our scoring, it does not.

Ingredients

Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.

Good qualityAcceptable / watch the amountRed flagGeneric / neutralOutlined = first five on the label

Feeding & cost

What a bag actually costs to feed - worked out per dog, not per pack.

Pack sizeRRPPer kg
14 kg--
28 kg--

How heavy is your dog?

A typical 15 kg adult dog needs about 230 g a day = £0.85 / day, £25.84 / month.

How we work this out
  1. Energy: an adult dog at rest needs about 95 × weight0.75 kcal a day (the FEDIAF maintenance formula - a 15 kg dog works out near 725 kcal).
  2. Portion: divide that by this food's energy density, 315 kcal/100g, to get the grams above - a denser food needs fewer grams.
  3. Cost: multiply the grams by this food's price, £3.71 / kg, for the daily cost, then by 30.4 days for the month.

Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. Try the full feeding calculator

Nutrition

Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.

Protein

19 % DM
Directory average: 28.2

Fat

11.3 % DM
Directory average: 14.9

Est. carbs

51.3 % DM
Directory average: 45.1

Fibre

13.2 % DM
Directory average: 3.7

Ash

5.2 % DM
Directory average: 7.9

Moisture isn't declared on this label - dry-matter figures assume 8% (typical for a dry food) and are marked estimated.

Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.

Similar foods that score higher

Same type and life stage, better ODF Score, comparable price per day.

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Related guides

This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.

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