Morrisons Dog Food Review & Ratings

Morrisons own-brand food has the second-widest spread we hold: 68 points, from 14 to 82, across 12 rated foods. The average of 53/100 (Average), rank 241 of 304, tells you almost nothing useful as a result.

That gap is the story. One food in this range scores 82/100 - Morrisons Grain Free Complete Cans - which is a genuinely good label by any standard. Others score in low double figures, built on unnamed derivatives and unspecified cereals.

Both sit on the same aisle, wearing the same supermarket branding, at prices that do not differ nearly as much as the quality does. The cheapest is about £0.23 a day.

This is the clearest example on the site of why we rate foods rather than brands. A shopper trusting the badge has roughly even odds here.

Look up the specific product. It takes ten seconds and the difference is enormous.