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Morrisons · wet

Morrisons Tins review

WetPuppyAdultSeniorGrain freeFussy eatersHigh energy
Poor

A weak wet food by the label. Just 4% declared meat content, and the label keeps too much vague. Feeding it costs about 99p a day for a typical adult dog - the breakdown below shows exactly what that buys.

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Label last checked

Image © Morrisons

+ Add to compare
Top 81%scores higher than 19% of rated foodsacross all 3530 foods we've scored
Poorscore bandthe dot marks where it sits among every food we've rated
£0.99 approx.per day for a 15 kg dogcheaper than 94% of wet foods
4%declared meat content

Where the points went

The full breakdown, exactly as the algorithm scored it. How our rating works

Ingredient quality
Weighted ingredient quality 61/100 across 2 ingredients (declared percentages used for 1, position estimates for the rest). Named meat is only 4% of the recognised recipe, so the quality score is anchored down towards a plant-led food.
20.4 / 40
Label clarity
Vague category terms on the label (Meat and Animal Derivatives) - naming points withheld; no percentages declared at all - the recipe is unverifiable; meat sources named (+2); variable-composition wording - fixed-formula points withheld.
2 / 15
Additives
No artificial colours, flavours, controversial preservatives or added sugars found.
10 / 10
Red flags
Meat and Animal Derivatives leads the label (-10).
-10 / 0
Meat content
Declared meat content 4%.
3.8 / 15
Nutritional balance
Estimated carbohydrate 14% dry matter (low); fat 29.4% DM is high (obesity/pancreatitis watch) (-0.9); fibre 1.2% DM (+1.4); ash 11.8% DM - unusually high mineral/bone load.
4.5 / 10
Processing
Retorted wet food.
6 / 10
ODF Score
Algorithm v1.4.0 · scored July 28, 2026 · full methodology public
37 / 100

Our analysis

Breaking the 37 down: the biggest single loss is ingredient quality, where it takes 20.4 of a possible 40. Its strongest showing is additives at 10 of 10. On top of that, 10 points are deducted outright for red-flag ingredients - a penalty applied before anything else is counted, which is why the total lands where it does.

The label declares 4% meat, which is a low figure, and a declared low figure is still more honest than silence, and the ingredient list leans on vague groupings instead of naming what is actually in the bag.

At about 99p a day to feed a 15kg dog, the question is not whether it is cheap but whether the label justifies the price - and on our scoring, it does not.

Ingredients

Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.

Meat & fish

with Beef : Meat and Animal Derivatives Beef 4%Beef 4%

Supplements & extras

Minerals
Good qualityAcceptable / watch the amountRed flagGeneric / neutralOutlined = first five on the label

Feeding & cost

What a bag actually costs to feed - worked out per dog, not per pack.

Pack sizeRRPPer kg
400 g£0.42£1.05

How heavy is your dog?

A typical 15 kg adult dog needs about 940 g a day = £0.99 / day, £30.10 / month.

How we work this out
  1. Energy: an adult dog at rest needs about 95 × weight0.75 kcal a day (the FEDIAF maintenance formula - a 15 kg dog works out near 725 kcal).
  2. Portion: divide that by this food's energy density, 77 kcal/100g, to get the grams above - a denser food needs fewer grams.
  3. Cost: multiply the grams by this food's price, £1.05 / kg, for the daily cost, then by 30.4 days for the month.

Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. Try the full feeding calculator

Nutrition

Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.

Protein

44.1 % DM
Directory average: 42.6

Fat

29.4 % DM
Directory average: 27.9

Est. carbs

13.5 % DM
Directory average: 18.3

Fibre

1.2 % DM
Directory average: 3.9

Ash

11.8 % DM
Directory average: 10.7

Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.

Similar foods that score higher

Same type and life stage, better ODF Score, comparable price per day.

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This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.

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