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Purizon · wet

Purizon Superfoods review

WetAdultGrain freeWeight managementJoint careFussy eaters
Good

A solid, honest wet food. 40% declared meat content is respectable. The breakdown below shows exactly where every point went.

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Label last checked

Image © Purizon

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Top 57%scores higher than 43% of rated foodsacross all 3530 foods we've scored
Goodscore bandthe dot marks where it sits among every food we've rated
40%declared meat content

Where the points went

The full breakdown, exactly as the algorithm scored it. How our rating works

Ingredient quality
Weighted ingredient quality 89/100 across 17 ingredients (declared percentages used for 15, position estimates for the rest).
35.7 / 40
Label clarity
Vague category terms on the label (animal fat) - naming points withheld; percentages cover 100% of the recipe (+6); meat sources named (+2); variable-composition wording - fixed-formula points withheld.
8 / 15
Additives
Unnamed preservative - the label does not say which (-4).
6 / 10
Red flags
Animal fat at position 11 (-6).
-6 / 0
Meat content
Declared meat content 100% (added up from every named meat on the label).
15 / 15
Nutritional balance
Estimated carbohydrate 19% dry matter (low); fat 11.7% DM in the healthy band; fibre 3.8% DM (+2); ash 11.3% DM - unusually high mineral/bone load; functional extras: omega-3 source, pre/probiotics, joint support (+2).
8 / 10
Processing
Retorted wet food.
6 / 10
ODF Score
Algorithm v1.4.0 · scored July 28, 2026 · full methodology public
69 / 100

Our analysis

Breaking the 69 down: the biggest single loss is label transparency, where it takes 8 of a possible 15. Its strongest showing is declared meat content at 15 of 15. On top of that, 6 points are deducted outright for red-flag ingredients - a penalty applied before anything else is counted, which is why the total lands where it does.

The label declares 40% meat, which is a real number, which already puts it ahead of the many that print none, and the ingredient list is only partly specific.

Ingredients

Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.

Meat & fish

Chicken with HerringPumpkin & Pomegranate: Chicken fillet 40%chicken leg 16%herring 4%animal fat 2%Sweet Potato & Apple: Tuna steak 30%cod 26%

Fruit & veg

pumpkin 4%pomegranate 4%sweet potato 2%apple 4%

Oils & fats

fish oil 2%

Supplements & extras

brothegg 2%fructo-oligosaccharides 0.8%chondroitin sulphate 0.03%prawns 4%
Good qualityAcceptable / watch the amountRed flagGeneric / neutralOutlined = first five on the label

Feeding & cost

What a bag actually costs to feed - worked out per dog, not per pack.

How heavy is your dog?

A typical 15 kg adult dog needs about 188 g a day.

No reliable price data for this food yet, so no cost estimate - we only show numbers we can back.

How we work this out
  1. Energy: an adult dog at rest needs about 95 × weight0.75 kcal a day (the FEDIAF maintenance formula - a 15 kg dog works out near 725 kcal).
  2. Portion: divide that by this food's energy density, 85 kcal/100g, to get the grams above - a denser food needs fewer grams.

Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. Try the full feeding calculator

Nutrition

Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.

Protein

54.2 % DM
Directory average: 42.6

Fat

11.7 % DM
Directory average: 27.9

Est. carbs

19.2 % DM
Directory average: 18.3

Fibre

3.8 % DM
Directory average: 3.9

Ash

11.3 % DM
Directory average: 10.7

Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.

Similar foods that score higher

Same type and life stage, better ODF Score, comparable price per day.

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This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.

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