Lily's Kitchen Tins Puppy vs JR Pet Products JR Complete Wellbeing

Same open algorithm, same data, side by side - so the label wins, not the marketing. How we rate

The short answer

JR Pet Products JR Complete Wellbeing takes it +3 points

90/100 JR Pet Products JR Complete Wellbeing vs 87/100 Lily's Kitchen Tins Puppy

JR Pet Products JR Complete Wellbeing costs less to feed: £5.45 a day against £7.28.
Both scored by the same open algorithm - the full working is below, every point accounted for.

Attribute	Lily's Kitchen Lily's Kitchen Tins Puppy Full review	JR Pet Products JR Complete Wellbeing Full review
ODF Score	87/100 Very good	90/100 Exceptional (best in this row)
Price per day	£7.28 / day approx.	£5.45 / day approx. (best in this row)
Best price per kg	£9.25 / kg (best in this row)	£9.48 / kg
Food type	Wet	Wet
Life stage	Puppy	Puppy & adult & senior
Properties	Grain free Gluten free Hypoallergenic Natural	Grain free Gluten free Hypoallergenic Natural
Nutrition
Protein (% DM)	53%	57.1%
Fat (% DM)	25.5%	28.6%
Est. carbs (% DM)	9%	1.8%
Fibre (% DM)	2.5%	5.4%
Ash (% DM)	10%	7.1%
Energy	92 kcal/100g	~126 kcal/100g est.
First 5 ingredients	Chicken 67% Potato 2% Carrot 1% Mineral Mix Salmon oil	Chicken 90% Carrot 8% Peas 2% Vitamins and minerals
Where the points went
Ingredient quality (of 40)	34.2 / 40	36.8 / 40 (best in this row)
Meat content (of 15)	15 / 15	15 / 15
Labelling clarity (of 15)	13.2 / 15	15 / 15 (best in this row)
Additives (of 10)	10 / 10	10 / 10
Nutritional balance (of 10)	8.7 / 10 (best in this row)	7.1 / 10
Processing (of 10)	6 / 10	6 / 10
Red-flag penalties	0	0
Label last verified	July 17, 2026	July 17, 2026

Green-tinted cells mark the best value in that row - highest score, lowest price, most points.

Ingredient differences

What only one recipe contains - the shared ingredients are tucked away at the bottom.

These recipes are 10% the same: 2 shared ingredients, and 18 that appear in only one of them. The differences are below.

Potato Mineral Mix Salmon oil Botanical Blend Golden rod Nettle Aniseed Celery seeds Rosehip Marigold Cleavers Seaweed / kelp Alfalfa Milk thistle Dandelion Burdock root

Show the 2 ingredients they share

Chicken Carrot

Good quality Acceptable / watch the amount Red flag

This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.