Naturo Chicken & Lamb With Rice & Vegetables vs JR Pet Products JR Complete Wellbeing

Same open algorithm, same data, side by side - so the label wins, not the marketing. How we rate

The short answer

JR Pet Products JR Complete Wellbeing takes it +5 points

90/100 JR Pet Products JR Complete Wellbeing vs 85/100 Naturo Chicken & Lamb With Rice & Vegetables

Naturo Chicken & Lamb With Rice & Vegetables costs less to feed: £2.28 a day against £5.45.
Both scored by the same open algorithm - the full working is below, every point accounted for.

Attribute	Naturo Naturo Chicken & Lamb With Rice & Vegetables Full review	JR Pet Products JR Complete Wellbeing Full review
ODF Score	85/100 Very good	90/100 Exceptional (best in this row)
Price per day	£2.28 / day approx. (best in this row)	£5.45 / day approx.
Best price per kg	£3.75 / kg (best in this row)	£9.48 / kg
Food type	Wet	Wet
Life stage	Adult & senior	Puppy & adult & senior
Properties	Gluten free Natural	Grain free Gluten free Hypoallergenic Natural
Nutrition
Protein (% DM)	35.2%	57.1%
Fat (% DM)	24.1%	28.6%
Est. carbs (% DM)	25.9%	1.8%
Fibre (% DM)	1.9%	5.4%
Ash (% DM)	13%	7.1%
Energy	119 kcal/100g	~126 kcal/100g est.
First 5 ingredients	Chicken 32.5% Lamb 32.5% Brown rice 12.5% Vegetables (mixed) 10% Minerals	Chicken 90% Carrot 8% Peas 2% Vitamins and minerals
Where the points went
Ingredient quality (of 40)	33 / 40	36.8 / 40 (best in this row)
Meat content (of 15)	15 / 15	15 / 15
Labelling clarity (of 15)	14.3 / 15	15 / 15 (best in this row)
Additives (of 10)	10 / 10	10 / 10
Nutritional balance (of 10)	7 / 10	7.1 / 10 (best in this row)
Processing (of 10)	6 / 10	6 / 10
Red-flag penalties	0	0
Label last verified	July 17, 2026	July 17, 2026

Green-tinted cells mark the best value in that row - highest score, lowest price, most points.

ODF Score: 85/100 Very good
Price per day: £2.28 / day approx. best
Best price per kg: £3.75 / kg best
Food type: Wet
Life stage: Adult & senior
Properties: Gluten free Natural
Protein (% DM): 35.2%
Fat (% DM): 24.1%
Est. carbs (% DM): 25.9%
Fibre (% DM): 1.9%
Ash (% DM): 13%
Energy: 119 kcal/100g
First 5 ingredients: Chicken 32.5% Lamb 32.5% Brown rice 12.5% Vegetables (mixed) 10% Minerals
Ingredient quality (of 40): 33 / 40
Meat content (of 15): 15 / 15
Labelling clarity (of 15): 14.3 / 15
Additives (of 10): 10 / 10
Nutritional balance (of 10): 7 / 10
Processing (of 10): 6 / 10
Red-flag penalties: 0
Label last verified: July 17, 2026

Ingredient differences

What only one recipe contains - the shared ingredients are tucked away at the bottom.

These recipes are 15% the same: 3 shared ingredients, and 17 that appear in only one of them. The differences are below.

Lamb Brown rice Vegetables (mixed) Potato Minerals Sunflower oil Salmon oil Tomato Seaweed / kelp Cranberry Blueberry Chicory Brewers yeast Basil Yucca Pomegranate extract

Show the 3 ingredients they share

Chicken Carrot Peas

Good quality Acceptable / watch the amount Red flag

This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.