Royal Canin Giant Starter vs Naturo Chicken & Lamb With Rice & Vegetables

Same open algorithm, same data, side by side - so the label wins, not the marketing. How we rate

The short answer

Naturo Chicken & Lamb With Rice & Vegetables takes it +49 points

85/100 Naturo Chicken & Lamb With Rice & Vegetables vs 36/100 Royal Canin Giant Starter

Royal Canin Giant Starter costs less to feed: £1.04 a day against £2.28.
Both scored by the same open algorithm - the full working is below, every point accounted for.

Attribute	Royal Canin Royal Canin Giant Starter Full review	Naturo Naturo Chicken & Lamb With Rice & Vegetables Full review
ODF Score	36/100 Poor	85/100 Very good (best in this row)
Price per day	£1.04 / day approx. (best in this row)	£2.28 / day approx.
Best price per kg	£5.70 / kg	£3.75 / kg (best in this row)
Food type	Wet	Wet
Life stage	Puppy & senior	Adult & senior
Properties	Gluten free	Gluten free Natural
Nutrition
Protein (% DM)	136.4% est.	35.2%
Fat (% DM)	100% est.	24.1%
Est. carbs (% DM)	0% est.	25.9%
Fibre (% DM)	8.6% est.	1.9%
Ash (% DM)	37.3% est.	13%
Energy	~397 kcal/100g est.	119 kcal/100g
First 5 ingredients	Rice Poultry meal Animal fat (unspecified) Wheat gluten Hydrolysed animal proteins (unspecified)	Chicken 32.5% Lamb 32.5% Brown rice 12.5% Vegetables (mixed) 10% Minerals
Where the points went
Ingredient quality (of 40)	20.3 / 40	33 / 40 (best in this row)
Meat content (of 15)	6 / 15	15 / 15 (best in this row)
Labelling clarity (of 15)	2 / 15	14.3 / 15 (best in this row)
Additives (of 10)	10 / 10	10 / 10
Nutritional balance (of 10)	4 / 10	7 / 10 (best in this row)
Processing (of 10)	6 / 10	6 / 10
Red-flag penalties	-12	0 (best in this row)
Label last verified	July 17, 2026	July 17, 2026

Green-tinted cells mark the best value in that row - highest score, lowest price, most points.

ODF Score: 36/100 Poor
Price per day: £1.04 / day approx. best
Best price per kg: £5.70 / kg
Food type: Wet
Life stage: Puppy & senior
Properties: Gluten free
Protein (% DM): 136.4% est.
Fat (% DM): 100% est.
Est. carbs (% DM): 0% est.
Fibre (% DM): 8.6% est.
Ash (% DM): 37.3% est.
Energy: ~397 kcal/100g est.
First 5 ingredients: Rice Poultry meal Animal fat (unspecified) Wheat gluten Hydrolysed animal proteins (unspecified)
Ingredient quality (of 40): 20.3 / 40
Meat content (of 15): 6 / 15
Labelling clarity (of 15): 2 / 15
Additives (of 10): 10 / 10
Nutritional balance (of 10): 4 / 10
Processing (of 10): 6 / 10
Red-flag penalties: -12
Label last verified: July 17, 2026

ODF Score: 85/100 Very good best
Price per day: £2.28 / day approx.
Best price per kg: £3.75 / kg best
Food type: Wet
Life stage: Adult & senior
Properties: Gluten free Natural
Protein (% DM): 35.2%
Fat (% DM): 24.1%
Est. carbs (% DM): 25.9%
Fibre (% DM): 1.9%
Ash (% DM): 13%
Energy: 119 kcal/100g
First 5 ingredients: Chicken 32.5% Lamb 32.5% Brown rice 12.5% Vegetables (mixed) 10% Minerals
Ingredient quality (of 40): 33 / 40 best
Meat content (of 15): 15 / 15 best
Labelling clarity (of 15): 14.3 / 15 best
Additives (of 10): 10 / 10
Nutritional balance (of 10): 7 / 10 best
Processing (of 10): 6 / 10
Red-flag penalties: 0 best
Label last verified: July 17, 2026

Ingredient differences

What only one recipe contains - the shared ingredients are tucked away at the bottom.

These recipes are 3% the same: 1 shared ingredients, and 34 that appear in only one of them. The differences are below.

Rice Poultry meal Animal fat (unspecified) Wheat gluten Hydrolysed animal proteins (unspecified) Maize Beet pulp Soya oil Vegetable fibre (unspecified) Fish oil Psyllium FOS (prebiotic) Hydrolysed yeast Algal oil Sodium butyrate Marigold

Chicken Lamb Brown rice Vegetables (mixed) Potato Carrot Peas Sunflower oil Salmon oil Tomato Seaweed / kelp Cranberry Blueberry Chicory Brewers yeast Basil Yucca Pomegranate extract

Show the 1 ingredient they share

Red flags on these labels

Good quality Acceptable / watch the amount Red flag

This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.