Tails.com Pate vs Naturo Chicken & Lamb With Rice & Vegetables

Same open algorithm, same data, side by side - so the label wins, not the marketing. How we rate

The short answer

Naturo Chicken & Lamb With Rice & Vegetables takes it +36 points

85/100 Naturo Chicken & Lamb With Rice & Vegetables vs 49/100 Tails.com Pate

Naturo Chicken & Lamb With Rice & Vegetables costs less to feed: £2.28 a day against £4.99.
Both scored by the same open algorithm - the full working is below, every point accounted for.

Attribute	Tails Tails.com Pate Full review	Naturo Naturo Chicken & Lamb With Rice & Vegetables Full review
ODF Score	49/100 Average	85/100 Very good (best in this row)
Price per day	£4.99 / day approx.	£2.28 / day approx. (best in this row)
Best price per kg	£5.10 / kg	£3.75 / kg (best in this row)
Food type	Wet	Wet
Life stage	Adult	Adult & senior
Properties	Gluten free	Gluten free Natural
Nutrition
Protein (% DM)	55.6%	35.2%
Fat (% DM)	22.2%	24.1%
Est. carbs (% DM)	8.3%	25.9%
Fibre (% DM)	2.8%	1.9%
Ash (% DM)	11.1%	13%
Energy	~74 kcal/100g est.	119 kcal/100g
First 5 ingredients	Meat and animal derivatives 59% Vegetables (mixed) Minerals Cereals (unspecified) 2%	Chicken 32.5% Lamb 32.5% Brown rice 12.5% Vegetables (mixed) 10% Minerals
Where the points went
Ingredient quality (of 40)	32.3 / 40	33 / 40 (best in this row)
Meat content (of 15)	15 / 15	15 / 15
Labelling clarity (of 15)	5.7 / 15	14.3 / 15 (best in this row)
Additives (of 10)	10 / 10	10 / 10
Nutritional balance (of 10)	5.4 / 10	7 / 10 (best in this row)
Processing (of 10)	6 / 10	6 / 10
Red-flag penalties	-25	0 (best in this row)
Label last verified	July 17, 2026	July 17, 2026

Green-tinted cells mark the best value in that row - highest score, lowest price, most points.

ODF Score: 49/100 Average
Price per day: £4.99 / day approx.
Best price per kg: £5.10 / kg
Food type: Wet
Life stage: Adult
Properties: Gluten free
Protein (% DM): 55.6%
Fat (% DM): 22.2%
Est. carbs (% DM): 8.3%
Fibre (% DM): 2.8%
Ash (% DM): 11.1%
Energy: ~74 kcal/100g est.
First 5 ingredients: Meat and animal derivatives 59% Vegetables (mixed) Minerals Cereals (unspecified) 2%
Ingredient quality (of 40): 32.3 / 40
Meat content (of 15): 15 / 15
Labelling clarity (of 15): 5.7 / 15
Additives (of 10): 10 / 10
Nutritional balance (of 10): 5.4 / 10
Processing (of 10): 6 / 10
Red-flag penalties: -25
Label last verified: July 17, 2026

ODF Score: 85/100 Very good best
Price per day: £2.28 / day approx. best
Best price per kg: £3.75 / kg best
Food type: Wet
Life stage: Adult & senior
Properties: Gluten free Natural
Protein (% DM): 35.2%
Fat (% DM): 24.1%
Est. carbs (% DM): 25.9%
Fibre (% DM): 1.9%
Ash (% DM): 13%
Energy: 119 kcal/100g
First 5 ingredients: Chicken 32.5% Lamb 32.5% Brown rice 12.5% Vegetables (mixed) 10% Minerals
Ingredient quality (of 40): 33 / 40 best
Meat content (of 15): 15 / 15
Labelling clarity (of 15): 14.3 / 15 best
Additives (of 10): 10 / 10
Nutritional balance (of 10): 7 / 10 best
Processing (of 10): 6 / 10
Red-flag penalties: 0 best
Label last verified: July 17, 2026

Ingredient differences

What only one recipe contains - the shared ingredients are tucked away at the bottom.

These recipes are 13% the same: 3 shared ingredients, and 20 that appear in only one of them. The differences are below.

Lamb Brown rice Potato Carrot Peas Sunflower oil Salmon oil Tomato Seaweed / kelp Cranberry Blueberry Chicory Brewers yeast Basil Yucca Pomegranate extract

Show the 3 ingredients they share

Red flags on these labels

Good quality Acceptable / watch the amount Red flag

This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.