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Chapel Farm · dry

Chapel Farm Invest ‘N’ Digest review

Average

A middling dry food - fine, with clear compromises. 28% declared meat content is respectable. Feeding it costs about 38p a day for a typical adult dog - the breakdown below shows exactly what that buys.

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Label last checked

Image © Chapel Farm

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Top 66%scores higher than 34% of rated foodsacross all 3530 foods we've scored
Averagescore bandthe dot marks where it sits among every food we've rated
£0.38 approx.per day for a 15 kg dogcheaper than 95% of dry foods
28%declared meat content

Where the points went

The full breakdown, exactly as the algorithm scored it. How our rating works

Ingredient quality
Weighted ingredient quality 50/100 across 11 ingredients (no percentages declared - position-based estimates used). Named meat is only 20% of the recognised recipe, so the quality score is anchored down towards a plant-led food.
19.2 / 40
Label clarity
Every ingredient individually named (+5); no percentages declared at all - the recipe is unverifiable; meat sources named (+2); recipe reads as a fixed formula (+2).
9 / 15
Additives
Declared additives below our neutral line, weakest being Lamb Digest (-1.5).
8.5 / 10
Red flags
No red-flag ingredients.
0 / 0
Meat content
Declared meat content 28%.
10.2 / 15
Nutritional balance
Estimated carbohydrate 49% dry matter (high); fat 16.3% DM in the healthy band; moisture not declared - 8% assumed for the dry-matter maths; fibre 2.2% DM (+2); ash 8.7% DM - sensible mineral load (+1.5); functional extras: pre/probiotics, named botanicals (+2).
6.5 / 10
Processing
Assumed extruded kibble (standard high-heat process).
6 / 10
ODF Score
Algorithm v1.4.0 · scored July 28, 2026 · full methodology public
59 / 100

Our analysis

Breaking the 59 down: the biggest single loss is ingredient quality, where it takes 19.2 of a possible 40. Its strongest showing is additives at 8.5 of 10.

The label declares 28% meat, which is a real number, which already puts it ahead of the many that print none, and the ingredient list is only partly specific.

At about 38p a day to feed a 15kg dog, the question is not whether it is cheap but whether the label justifies the price - and on our scoring, it does not.

Ingredients

Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.

Good qualityAcceptable / watch the amountRed flagGeneric / neutralOutlined = first five on the label

Feeding & cost

What a bag actually costs to feed - worked out per dog, not per pack.

Pack sizeRRPPer kg
15 kg£28.75£1.92

How heavy is your dog?

A typical 15 kg adult dog needs about 200 g a day = £0.38 / day, £11.55 / month.

How we work this out
  1. Energy: an adult dog at rest needs about 95 × weight0.75 kcal a day (the FEDIAF maintenance formula - a 15 kg dog works out near 725 kcal).
  2. Portion: divide that by this food's energy density, 362 kcal/100g, to get the grams above - a denser food needs fewer grams.
  3. Cost: multiply the grams by this food's price, £1.92 / kg, for the daily cost, then by 30.4 days for the month.

Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. Try the full feeding calculator

Nutrition

Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.

Protein

23.9 % DM
Directory average: 28.2

Fat

16.3 % DM
Directory average: 14.9

Est. carbs

48.9 % DM
Directory average: 45.1

Fibre

2.2 % DM
Directory average: 3.7

Ash

8.7 % DM
Directory average: 7.9

Moisture isn't declared on this label - dry-matter figures assume 8% (typical for a dry food) and are marked estimated.

Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.

Similar foods that score higher

Same type and life stage, better ODF Score, comparable price per day.

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Related guides

This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.

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