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Concept for Life · dry

Concept for Life Large Sensitive review

A middling dry food - fine, with clear compromises. Just 18.5% declared meat content, and the label keeps too much vague. Feeding it costs about 56p a day for a typical adult dog - the breakdown below shows exactly what that buys.

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DryNaturalSensitive stomachAllergiesSkin and coatDigestion
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ODF Score 55/100 Average
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Top 72%scores higher than 28% of rated foodsacross all 3075 foods we've scored
Averagescore bandthe dot marks where it sits among every food we've rated
£0.56per day for a 10 kg dogcheaper than 65% of dry foods
18.5%declared meat content
Germanybrand origin

Where the points went

The full breakdown, exactly as the algorithm scored it. How our rating works

Ingredient quality
Weighted ingredient quality 58/100 across 16 ingredients (declared percentages used for 5, position estimates for the rest). Named meat is only 21% of the recognised recipe, so the quality score is anchored down towards a plant-led food.
22.2 / 40
Label clarity
Vague category terms on the label (lignocellulose) - naming points withheld; percentages cover 6% of the recipe (+0.4); meat sources named (+2); recipe reads as a fixed formula (+2).
4.4 / 15
Additives
Declared additives below our neutral line, weakest being liver hydrolysate (-0.8).
9.3 / 10
Red flags
No red-flag ingredients.
0 / 0
Meat content
Declared meat content 18.5%.
6.7 / 15
Nutritional balance
Estimated carbohydrate 50% dry matter (high); fat 14.1% DM in the healthy band; moisture not declared - 8% assumed for the dry-matter maths; fibre 2.2% DM (+2); ash 8.3% DM - sensible mineral load (+1.8); functional extras: omega-3 source, pre/probiotics, named botanicals (+2).
6.6 / 10
Processing
Assumed extruded kibble (standard high-heat process).
6 / 10
ODF Score
Algorithm v1.4.1 · scored August 19, 2026 · full methodology public
55 / 100

Our analysis

Breaking the 55 down: the biggest single loss is ingredient quality, where it takes 22.2 of a possible 40. Its strongest showing is additives at 9.3 of 10.

The label declares 18.5% meat, which is a low figure, and a declared low figure is still more honest than silence, and the ingredient list leans on vague groupings instead of naming what is actually in the bag.

At about 56p a day to feed a 10kg dog, the question is not whether it is cheap but whether the label justifies the price - and on our scoring, it does not.

Ingredients

Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.

Meat & fish

lamb protein

Carbs & grains

Ricerice proteinlignocellulose

Fruit & veg

dried beet pulp 3%

Oils & fats

poultry fatsalmon oil 0.4%sunflower oil 0.3%

Supplements & extras

liver hydrolysatebrewer's yeast driedlinseed 2.5%sodium chloridepotassium chlorideyeast cell wallsrich in mannan oligosaccharides and beta-glucanschicory inulin 0.1%green tearich in flavonoids
Good qualityAcceptable / watch the amountRed flagGeneric / neutralOutlined = first five on the label
Additives (as declared on the label)
Nutritional additives: Vitamin A 12000 IU, vitamin D3 1400 IU, vitamin E 300 IU, vitamin C 200mg, vitamin B1 12mg, vitamin B2 12mg, vitamin B6 / pyridoxine hydrochloride 8mg, vitamin B12 200mcg, niacin 35mg, calcium D-pantothenate 35mg, folic acid 1.2mg, biotin 300mcg, choline chloride 2500mg, Copper (copper(II) sulphate pentahydrate) 12.5mg, zinc (zinc sulphate, monohydrate) 100mg, zinc (glycine zinc chelate hydrate (solid)) 60mg, iron (iron(II) sulphate monohydrate) 250mg, manganese (manganese(II) sulphate, monohydrate) 30mg, iodine (calcium iodate, anhydrous) 2.2mg, selenium (sodium selenite) 0.40mg. Technological additives: Antioxidants.

Feeding & cost

What a bag actually costs to feed - worked out per dog, not per pack.

Pack sizeRRPPer kg
12 kg£50.00£4.17

How heavy is your dog?

A typical 10 kg adult dog needs about 151 g a day = £0.55 / day, £16.72 / month.

How we work this out
  1. Energy: an adult dog at rest needs about 95 × weight0.75 kcal a day (the FEDIAF maintenance formula - a 10 kg dog works out near 534 kcal).
  2. Portion: divide that by this food's energy density, 353 kcal/100g, to get the grams above - a denser food needs fewer grams.
  3. Cost: multiply the grams by this food's price, £3.67 / kg, for the daily cost, then by 30.4 days for the month.

Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. Try the full feeding calculator

Nutrition

Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.

Protein

25 % DM
Directory average: 28.2

Fat

14.1 % DM
Directory average: 14.8

Est. carbs

50.4 % DM
Directory average: 45.2

Fibre

2.2 % DM
Directory average: 3.6

Ash

8.3 % DM
Directory average: 7.9

Moisture isn't declared on this label - dry-matter figures assume 8% (typical for a dry food) and are marked estimated.

Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.

Similar foods that score higher

Same type and life stage, better ODF Score, comparable price per day.

More from Concept for Life

Other foods in this range, whatever they score - the full picture, not just the top of the list.

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This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.

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