Skip to content
Dog food
All dog foodBy typeDryWet & freshRawTreats & toppersBy life stagePuppyAdultSeniorBy needGrain-freeHypoallergenicSensitive stomachsHigh-energyNaturalVegetarianInsect-proteinVeterinary
Best dog food
All best-of listsBest dry dog foodBest wet dog foodBest puppy foodBest senior dog foodBest raw dog foodBest natural dog foodBest grain-free dog foodBest hypoallergenic dog foodBest dog food for sensitive stomachsBest budget dog foodBest dog food for fussy eatersBest dog food for allergiesBest dog food for joints and mobilityBest dog food for weight managementBest dog food for skin and coatBest cold-pressed dog foodBest fresh dog foodBest air-dried dog foodBest dog food for digestion
BrandsCan dogs eat...?IngredientsCompareGuidesHow we rateSearchSign in
Pro Plan · dry

Pro Plan 2x PURINA PRO PLAN Veterinary Diets Dry Dog Food - 2.5% Off! * review

DryAdult
Avoid

One of the weakest dry foods we have rated. Feeding it costs about £1.04 a day for a typical adult dog - the breakdown below shows exactly what that buys.

Our community ratingNo owner reviews yet - be the first.
Write a review
Share

Label last checked

Image © Pro Plan

+ Add to compare
Top 86%scores higher than 14% of rated foodsacross all 3530 foods we've scored
Avoidscore bandthe dot marks where it sits among every food we've rated
£1.04per day for a 15 kg dogcheaper than 35% of dry foods

Where the points went

The full breakdown, exactly as the algorithm scored it. How our rating works

Ingredient quality
No recognised ingredients to assess yet.
0 / 40
Label clarity
Every ingredient individually named (+5); no percentages declared at all - the recipe is unverifiable; recipe reads as a fixed formula (+2).
7 / 15
Additives
No artificial colours, flavours, controversial preservatives or added sugars found.
10 / 10
Red flags
No red-flag ingredients.
0 / 0
Meat content
Meat content not declared and no named meat leads the label.
0 / 15
Nutritional balance
Estimated carbohydrate 54% dry matter (high); fat 11.4% DM in the healthy band; moisture not declared - 8% assumed for the dry-matter maths; fibre 2.2% DM (+2); ash 6.5% DM - sensible mineral load (+2).
4.2 / 10
Processing
Assumed extruded kibble (standard high-heat process).
6 / 10
ODF Score
Algorithm v1.4.0 · scored July 28, 2026 · full methodology public
27 / 100

Our analysis

Breaking the 27 down: the biggest single loss is ingredient quality, where it takes 0 of a possible 40. Its strongest showing is additives at 10 of 10.

The label declares no meat percentage at all, so there is no way to verify how much of the recipe is animal protein, and the ingredient list is only partly specific.

At about £1.04 a day to feed a 15kg dog, the question is not whether it is cheap but whether the label justifies the price - and on our scoring, it does not.

Ingredients

As printed on the label.

More information about the individual varieties can be found here: PRO PLAN Veterinary Diets.

We haven't matched this label to our ingredient database yet - the colour-coded view lands when we have.

Feeding & cost

What a bag actually costs to feed - worked out per dog, not per pack.

Pack sizeRRPPer kg
22 kg--
24 kg--

How heavy is your dog?

A typical 15 kg adult dog needs about 209 g a day = £1.04 / day, £31.62 / month.

How we work this out
  1. Energy: an adult dog at rest needs about 95 × weight0.75 kcal a day (the FEDIAF maintenance formula - a 15 kg dog works out near 725 kcal).
  2. Portion: divide that by this food's energy density, 347 kcal/100g, to get the grams above - a denser food needs fewer grams.
  3. Cost: multiply the grams by this food's price, £4.96 / kg, for the daily cost, then by 30.4 days for the month.

Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. Try the full feeding calculator

Nutrition

Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.

Protein

26.1 % DM
Directory average: 28.2

Fat

11.4 % DM
Directory average: 14.9

Est. carbs

53.8 % DM
Directory average: 45.1

Fibre

2.2 % DM
Directory average: 3.7

Ash

6.5 % DM
Directory average: 7.9

Moisture isn't declared on this label - dry-matter figures assume 8% (typical for a dry food) and are marked estimated.

Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.

Similar foods that score higher

Same type and life stage, better ODF Score, comparable price per day.

Write a review of Pro Plan 2x PURINA PRO PLAN Veterinary Diets Dry Dog Food - 2.5% Off! *
Optional - tap a star to rate, or leave blank to just comment.

Your email stays private - we only use it to confirm genuine reviews. Reviews are checked before they appear.

Related guides

How to switch your dog’s food without upsetting their stomachHow to switch your dog’s food without upsetting their stomachRead the guidePuppy feeding guide: how much, how often, and when to switchPuppy feeding guide: how much, how often, and when to switchRead the guideHow much does it really cost to feed a dog?How much does it really cost to feed a dog?Read the guide

This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.

Better bowls, straight to your inbox

New ratings, recall alerts and genuinely useful feeding guides. No spam, unsubscribe in one click.

What would you like to hear about?