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Pro Plan · dry

Pro Plan PURINA PRO PLAN Medium Adult Lamb & Rice Sensitive Digestion review

DryAdult
Poor

A weak dry food by the label. Just 19% declared meat content, and the label keeps too much vague. The breakdown below shows exactly where every point went.

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Label last checked

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Top 80%scores higher than 20% of rated foodsacross all 3530 foods we've scored
Poorscore bandthe dot marks where it sits among every food we've rated
19%declared meat content

Where the points went

The full breakdown, exactly as the algorithm scored it. How our rating works

Ingredient quality
Weighted ingredient quality 59/100 across 10 ingredients (declared percentages used for 3, position estimates for the rest).
23.4 / 40
Label clarity
Vague category terms on the label (animal fat, digest) - naming points withheld; percentages cover 42% of the recipe (+2.5); meat sources named (+2); variable-composition wording - fixed-formula points withheld.
4.5 / 15
Additives
No artificial colours, flavours, controversial preservatives or added sugars found.
10 / 10
Red flags
Animal fat at position 5 (-12); digest at position 7 (-6).
-18 / 0
Meat content
Declared meat content 19%.
6.8 / 15
Nutritional balance
Estimated carbohydrate 43% dry matter (moderate); fat 17.4% DM in the healthy band; moisture not declared - 8% assumed for the dry-matter maths; fibre 2.7% DM (+2); ash 8.2% DM - sensible mineral load (+1.9).
5.7 / 10
Processing
Assumed extruded kibble (standard high-heat process).
6 / 10
ODF Score
Algorithm v1.4.0 · scored July 28, 2026 · full methodology public
38 / 100

Our analysis

Breaking the 38 down: the biggest single loss is ingredient quality, where it takes 23.4 of a possible 40. Its strongest showing is additives at 10 of 10. On top of that, 18 points are deducted outright for red-flag ingredients - a penalty applied before anything else is counted, which is why the total lands where it does.

The label declares 19% meat, which is a low figure, and a declared low figure is still more honest than silence, and the ingredient list leans on vague groupings instead of naming what is actually in the bag.

Ingredients

Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.

Meat & fish

Premium lamb 19%dried poultry proteinanimal fatdigest

Carbs & grains

rice 18%corncorn protein meal

Fruit & veg

dried beet pulp* 5%

Supplements & extras

dried eggminerals
Good qualityAcceptable / watch the amountRed flagGeneric / neutralOutlined = first five on the label

Feeding & cost

What a bag actually costs to feed - worked out per dog, not per pack.

Pack sizeRRPPer kg
14 kg--

How heavy is your dog?

A typical 15 kg adult dog needs about 188 g a day.

No reliable price data for this food yet, so no cost estimate - we only show numbers we can back.

How we work this out
  1. Energy: an adult dog at rest needs about 95 × weight0.75 kcal a day (the FEDIAF maintenance formula - a 15 kg dog works out near 725 kcal).
  2. Portion: divide that by this food's energy density, 367 kcal/100g, to get the grams above - a denser food needs fewer grams.

Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. Try the full feeding calculator

Nutrition

Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.

Protein

28.3 % DM
Directory average: 28.2

Fat

17.4 % DM
Directory average: 14.9

Est. carbs

43.5 % DM
Directory average: 45.1

Fibre

2.7 % DM
Directory average: 3.7

Ash

8.2 % DM
Directory average: 7.9

Moisture isn't declared on this label - dry-matter figures assume 8% (typical for a dry food) and are marked estimated.

Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.

Similar foods that score higher

Same type and life stage, better ODF Score, comparable price per day.

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This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.

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