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Pure Pet Food · air-dried

Pure Sensitive Salmon review

Air-driedAdultGrain freeHypoallergenicNaturalSensitive stomachWeight managementJoint careFussy eatersDigestion
Good

An solid, honest air-dried food. Just 23% declared meat content, and the label tells you exactly what is inside. The breakdown below shows exactly where every point went.

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Label last checked

Image © Pure Pet Food

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Top 39%scores higher than 62% of rated foodsacross all 3530 foods we've scored
Goodscore bandthe dot marks where it sits among every food we've rated
23%declared meat content
342kcal per 100 g

Where the points went

The full breakdown, exactly as the algorithm scored it. How our rating works

Ingredient quality
Weighted ingredient quality 63/100 across 18 ingredients (declared percentages used for 14, position estimates for the rest). Named meat is only 23% of the recognised recipe, so the quality score is anchored down towards a plant-led food.
25 / 40
Label clarity
Every ingredient individually named (+5); percentages cover 65% of the recipe (+3.9); meat sources named (+2); recipe reads as a fixed formula (+2).
12.9 / 15
Additives
No artificial colours, flavours, controversial preservatives or added sugars found.
10 / 10
Red flags
No red-flag ingredients.
0 / 0
Meat content
Meat content ~55.2% fresh-equivalent (added up from every named meat on the label; dried meats counted at their fresh weight).
15 / 15
Nutritional balance
Estimated carbohydrate 46% dry matter (high); fat 9.8% DM in the healthy band; moisture not declared - 8% assumed for the dry-matter maths; fibre 4.3% DM (+2); ash 9.8% DM - sensible mineral load (+0.8); functional extras: omega-3 source, pre/probiotics, joint support (+2).
6.3 / 10
Processing
Air-dried - gentle preservation.
8 / 10
ODF Score
Algorithm v1.4.0 · scored July 28, 2026 · full methodology public
77 / 100

Our analysis

Breaking the 77 down: the biggest single loss is ingredient quality, where it takes 25 of a possible 40. Its strongest showing is declared meat content at 15 of 15.

The label declares 23% meat, which is a low figure, and a declared low figure is still more honest than silence, and the ingredient list names things individually rather than hiding them in catch-all categories.

Ingredients

Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.

Meat & fish

Salmon & White Fish 23%Dehydrated Salmon 21%Dehydrated White Fish 2%

Fruit & veg

PotatoSweet Potato 16.5%Pea ProteinCarrot 9%Peas 4.7%Spinach 1%Strawberry 0.1%Broccoli 0.1%

Oils & fats

Hemp Oil 4%

Supplements & extras

Vegetable Stock 3%MineralsLinseed 3%Algaesource of Omega 3Prebiotic Chicory Root 0.05%Prebiotic MOS 0.05%Glucosamine 0.03%Chondroitin 0.03%
Good qualityAcceptable / watch the amountRed flagGeneric / neutralOutlined = first five on the label

Feeding & cost

What a bag actually costs to feed - worked out per dog, not per pack.

How heavy is your dog?

A typical 15 kg adult dog needs about 188 g a day.

No reliable price data for this food yet, so no cost estimate - we only show numbers we can back.

How we work this out
  1. Energy: an adult dog at rest needs about 95 × weight0.75 kcal a day (the FEDIAF maintenance formula - a 15 kg dog works out near 725 kcal).
  2. Portion: divide that by this food's energy density, 342 kcal/100g, to get the grams above - a denser food needs fewer grams.

Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. Try the full feeding calculator

Nutrition

Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.

Protein

30.4 % DM
Directory average: 40.7

Fat

9.8 % DM
Directory average: 21

Est. carbs

45.7 % DM
Directory average: 28.7

Fibre

4.3 % DM
Directory average: 3

Ash

9.8 % DM
Directory average: 8.4

Energy

342 kcal/100g
Directory average: 401.4

Moisture isn't declared on this label - dry-matter figures assume 8% (typical for a dry food) and are marked estimated.

Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.

Similar foods that score higher

Same type and life stage, better ODF Score, comparable price per day.

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This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.

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