Skip to content
Dog food
All dog foodBy typeDryCold-pressedAir-driedFreeze-driedWet & freshRawTreats & toppersBy life stagePuppyAdultSeniorBy needGrain-freeHypoallergenicSensitive stomachsHigh-energyNaturalVegetarianInsect-proteinVeterinary
Best dog food
All best-of listsBest dry dog foodBest wet dog foodBest puppy foodBest senior dog foodBest raw dog foodBest natural dog foodBest grain-free dog foodBest hypoallergenic dog foodBest dog food for sensitive stomachsBest budget dog foodBest dog food for fussy eatersBest dog food for allergiesBest dog food for joints and mobilityBest dog food for weight managementBest dog food for skin and coatBest cold-pressed dog foodBest fresh dog foodBest air-dried dog foodBest dog food for digestion
BrandsCan dogs eat...?IngredientsCompareGuidesPrice indexHow we rateSearchSign in
Fidelis · air-dried

Fidelis Air Dried Menu review

About as good as air-dried food gets. 47% declared meat content is respectable, and the label tells you exactly what is inside. Feeding it costs about £2.24 a day for a typical adult dog - the breakdown below shows exactly what that buys.

Label last checked

Spotted something wrong? Tell us

Air-driedGrain freeNatural
Write a review

Image © Fidelis

+ Add to compare
ODF Score 92/100 Exceptional
Our community ratingNo owner reviews yet - be the first.
Share
Top 2%scores higher than 98% of rated foodsacross all 3075 foods we've scored
Exceptionalscore bandthe dot marks where it sits among every food we've rated
47%declared meat content
Germanybrand origin

Where the points went

The full breakdown, exactly as the algorithm scored it. How our rating works

Ingredient quality
Weighted ingredient quality 88/100 across 15 ingredients (declared percentages used for 15, position estimates for the rest).
35.2 / 40
Label clarity
Every ingredient individually named (+5); percentages cover 100% of the recipe (+6); meat sources named (+2); recipe reads as a fixed formula (+2).
15 / 15
Additives
No artificial colours, flavours, controversial preservatives or added sugars found.
10 / 10
Red flags
No red-flag ingredients.
0 / 0
Meat content
Declared meat content 80% (added up from every named meat on the label).
15 / 15
Nutritional balance
Estimated carbohydrate 15% dry matter (low); fat 29.9% DM is high (obesity/pancreatitis watch) (-1.0); fibre 2.6% DM (+2); ash 6.7% DM - sensible mineral load (+2); functional extras: omega-3 source, named botanicals (+2).
9 / 10
Processing
Air-dried - gentle preservation.
8 / 10
ODF Score
Algorithm v1.4.1 · scored August 19, 2026 · full methodology public
92 / 100

Our analysis

Breaking the 92 down: the biggest single loss is ingredient quality, where it takes 35.2 of a possible 40. Its strongest showing is declared meat content at 15 of 15.

The label declares 47% meat, which is a real number, which already puts it ahead of the many that print none, and the ingredient list names things individually rather than hiding them in catch-all categories.

At about £2.24 a day to feed a 10kg dog, the question is not whether it is cheap but whether the label justifies the price - and on our scoring, it broadly does.

Ingredients

Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.

Meat & fish

Chicken Meat 47%Chicken Necks 20%Chicken Hearts 5%Chicken Stomachs 5%Chicken Livers 3%

Fruit & veg

Carrots 5%Peas 5%Apples 3.5%Pumpkin 3%Blueberries 0.2%Seaweed Powder 0.1%

Oils & fats

Salmon Oil 2%

Supplements & extras

Rose Hips 0.5%Algae Lime 0.5%Brewers Yeast 0.2%
Good qualityAcceptable / watch the amountRed flagGeneric / neutralOutlined = first five on the label

Nutrition

Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.

Protein

45.7 % DM
Directory average: 39.5

Fat

29.9 % DM
Directory average: 22.5

Est. carbs

15.1 % DM
Directory average: 29

Fibre

2.6 % DM
Directory average: 3

Ash

6.7 % DM
Directory average: 8.2

Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.

More from Fidelis

Other foods in this range, whatever they score - the full picture, not just the top of the list.

Write a review of Fidelis Air Dried Menu
Required - tap a star to rate.

Your email stays private - we only use it to confirm genuine reviews. Reviews are checked before they appear.

Related guides

Feeding an older dog: what actually changes (and what does not)Feeding an older dog: what actually changes (and what does not)Read the guideBest British dog food: the live rankingBest British dog food: the live rankingRead the guideHow to switch your dog’s food without upsetting their stomachHow to switch your dog’s food without upsetting their stomachRead the guide

This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.

Better bowls, straight to your inbox

New ratings, recall alerts and genuinely useful feeding guides. No spam, unsubscribe in one click.

What would you like to hear about?