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Purely · dry

Purely Bozita Purely Adult Grain Free Lamb review

A weak dry food by the label. 27.5% declared meat content is respectable, and the label keeps too much vague. Feeding it costs about £1.14 a day for a typical adult dog - the breakdown below shows exactly what that buys.

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DryGrain freeHypoallergenicWeight management
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ODF Score 41/100 Poor
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Top 82%scores higher than 19% of rated foodsacross all 3075 foods we've scored
Poorscore bandthe dot marks where it sits among every food we've rated
£1.14per day for a 10 kg dogcheaper than 7% of dry foods
27.5%declared meat content

Where the points went

The full breakdown, exactly as the algorithm scored it. How our rating works

Ingredient quality
Weighted ingredient quality 47/100 across 14 ingredients (declared percentages used for 5, position estimates for the rest). Legumes carry 43% of the recipe. The FDA found no causal link between legume-rich diets and canine heart disease (DCM), though some cardiologists advise caution - noted for information, not scored. Named meat is only 18% of the recognised recipe, so the quality score is anchored down towards a plant-led food.
17.7 / 40
Label clarity
Vague category terms on the label (animal fat, lignocellulose) - naming points withheld; percentages cover 4% of the recipe (+0.2); meat sources named (+2); variable-composition wording - fixed-formula points withheld.
2.2 / 15
Additives
No artificial colours, flavours, controversial preservatives or added sugars found.
10 / 10
Red flags
Animal fat at position 5 (-12).
-12 / 0
Meat content
Declared meat content 27.5%.
10 / 15
Nutritional balance
Estimated carbohydrate 50% dry matter (high); fat 13.3% DM in the healthy band; fibre 3.9% DM (+2); ash 7.2% DM - sensible mineral load (+2); functional extras: pre/probiotics, omega-3 source (+2).
6.8 / 10
Processing
Assumed extruded kibble (standard high-heat process).
6 / 10
ODF Score
Algorithm v1.4.1 · scored August 19, 2026 · full methodology public
41 / 100

Our analysis

Breaking the 41 down: the biggest single loss is ingredient quality, where it takes 17.7 of a possible 40. Its strongest showing is additives at 10 of 10. On top of that, 12 points are deducted outright for red-flag ingredients - a penalty applied before anything else is counted, which is why the total lands where it does.

The label declares 27.5% meat, which is a real number, which already puts it ahead of the many that print none, and the ingredient list leans on vague groupings instead of naming what is actually in the bag.

At about £1.14 a day to feed a 10kg dog, the question is not whether it is cheap but whether the label justifies the price - and on our scoring, it does not.

Ingredients

Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.

Meat & fish

Lambof which 13% dried lamb proteinfreshly prepared lamb 11.5%hydrolysed lamb protein 3%animal fat 4%

Carbs & grains

lignocellulose*

Fruit & veg

pea starch*dried potato*pea proteindried beet pulp*dried cloudberries* 0.01%dried crowberries* 0.01%

Oils & fats

vegetable oil

Supplements & extras

mineralschicory inulin* 0.49% FOSFOS 0.49%linseeds*yeast*
Good qualityAcceptable / watch the amountRed flagGeneric / neutralOutlined = first five on the label
Additives (as declared on the label)
Nutritional additives: Vitamin A (15,000 IU), vitamin D3 (780 IU), vitamin E (100mg), taurine (1000mg), copper [as copper(II) sulphate, pentahydrate] (5.8mg), manganese [as manganese(II) oxide] (6.4mg), zinc [as zinc sulphate, monohydrate] (36mg), iodine [as calcium iodate, anhydrate] (1.7mg), selenium [as selenium yeast] (0.1mg). Technological additives: Antioxidants.

Feeding & cost

What a bag actually costs to feed - worked out per dog, not per pack.

Pack sizeRRPPer kg
11 kg--
22 kg--

How heavy is your dog?

A typical 10 kg adult dog needs about 156 g a day = £1.14 / day, £34.66 / month.

How we work this out
  1. Energy: an adult dog at rest needs about 95 × weight0.75 kcal a day (the FEDIAF maintenance formula - a 10 kg dog works out near 534 kcal).
  2. Portion: divide that by this food's energy density, 342 kcal/100g, to get the grams above - a denser food needs fewer grams.
  3. Cost: multiply the grams by this food's price, £7.30 / kg, for the daily cost, then by 30.4 days for the month.

Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. Try the full feeding calculator

Nutrition

Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.

Protein

25.4 % DM
Directory average: 28.2

Fat

13.3 % DM
Directory average: 14.8

Est. carbs

50.3 % DM
Directory average: 45.2

Fibre

3.9 % DM
Directory average: 3.6

Ash

7.2 % DM
Directory average: 7.9

Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.

Similar foods that score higher

Same type and life stage, better ODF Score, comparable price per day.

More from Purely

Other foods in this range, whatever they score - the full picture, not just the top of the list.

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This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.

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