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Alpha Feeds · dry

Alpha Sensitive Extra review

A middling dry food - fine, with clear compromises. Just 23% declared meat content, and the label keeps too much vague. Feeding it costs about 44p a day for a typical adult dog - the breakdown below shows exactly what that buys.

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ODF Score 55/100 Average
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Top 72%scores higher than 28% of rated foodsacross all 3075 foods we've scored
Averagescore bandthe dot marks where it sits among every food we've rated
£0.44 approx.per day for a 10 kg dogcheaper than 82% of dry foods
23%declared meat content
United Kingdombrand origin

Where the points went

The full breakdown, exactly as the algorithm scored it. How our rating works

Ingredient quality
Weighted ingredient quality 59/100 across 12 ingredients (declared percentages used for 4, position estimates for the rest).
23.7 / 40
Label clarity
Vague category terms on the label (Meat and Bone Meal) - naming points withheld; percentages cover 39% of the recipe (+2.3); meat sources named (+2); variable-composition wording - fixed-formula points withheld.
4.3 / 15
Additives
No artificial colours, flavours, controversial preservatives or added sugars found.
10 / 10
Red flags
Meat and Bone Meal at position 4 (-8).
-8 / 0
Meat content
Meat content ~37.2% fresh-equivalent (added up from every named meat on the label; dried meats counted at their fresh weight).
12.4 / 15
Nutritional balance
Estimated carbohydrate 47% dry matter (high); fat 13.0% DM in the healthy band; moisture not declared - 8% assumed for the dry-matter maths; fibre 3.3% DM (+2); ash 9.8% DM - sensible mineral load (+0.8); functional extras: omega-3 source, pre/probiotics (+2).
6.1 / 10
Processing
Assumed extruded kibble (standard high-heat process).
6 / 10
ODF Score
Algorithm v1.4.1 · scored August 19, 2026 · full methodology public
55 / 100

Our analysis

Breaking the 55 down: the biggest single loss is ingredient quality, where it takes 23.7 of a possible 40. Its strongest showing is additives at 10 of 10. On top of that, 8 points are deducted outright for red-flag ingredients - a penalty applied before anything else is counted, which is why the total lands where it does.

The label declares 23% meat, which is a low figure, and a declared low figure is still more honest than silence, and the ingredient list leans on vague groupings instead of naming what is actually in the bag.

At about 44p a day to feed a 10kg dog, the question is not whether it is cheap but whether the label justifies the price - and on our scoring, it does not.

Ingredients

Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.

Meat & fish

Duck Meal 15.5%Meat and Bone MealFish Meal

Carbs & grains

White Rice 23%Whole OatsWhole Maize

Oils & fats

Poultry Oil

Supplements & extras

Whole LinseedBrewers YeastChicory Root Extract 0.1%Mannan Oligosaccharides 0.1%Extract of Yucca Schidigera
Good qualityAcceptable / watch the amountRed flagGeneric / neutralOutlined = first five on the label
Additives (as declared on the label)
Vitamin a 20000 IU/kg, Vitamin D3 2000 IU/kg, Vitamin E 110 mg/kg, Zinc (Zinc Oxide) 100 mg/kg, Iron (Iron II Sulphate Monohydrate) 60 mg/kg, Manganese (Manganese II Oxide) 25 mg/kg, Copper ( Copper II Sulphate Pentahydrate ) 5.00 mg/kg, Iodine (Calcium Iodate) 1.00 mg/kg, Selenium ( Sodium Selenite ) 0.15 mg/kg. Antioxidants.

Feeding & cost

What a bag actually costs to feed - worked out per dog, not per pack.

Pack sizeRRPPer kg
15 kg£42.40£2.83

How heavy is your dog?

A typical 10 kg adult dog needs about 157 g a day = £0.44 / day, £13.38 / month.

How we work this out
  1. Energy: an adult dog at rest needs about 95 × weight0.75 kcal a day (the FEDIAF maintenance formula - a 10 kg dog works out near 534 kcal).
  2. Portion: divide that by this food's energy density, 340 kcal/100g, to get the grams above - a denser food needs fewer grams.
  3. Cost: multiply the grams by this food's price, £2.83 / kg, for the daily cost, then by 30.4 days for the month.

Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. Try the full feeding calculator

Nutrition

Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.

Protein

27.2 % DM
Directory average: 28.2

Fat

13 % DM
Directory average: 14.8

Est. carbs

46.7 % DM
Directory average: 45.2

Fibre

3.3 % DM
Directory average: 3.6

Ash

9.8 % DM
Directory average: 7.9

Moisture isn't declared on this label - dry-matter figures assume 8% (typical for a dry food) and are marked estimated.

Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.

Similar foods that score higher

Same type and life stage, better ODF Score, comparable price per day.

More from Alpha Feeds

Other foods in this range, whatever they score - the full picture, not just the top of the list.

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This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.

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