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Alpha Feeds · wet

Alpha Sporting Maintenance review

A middling wet food - fine, with clear compromises. Just 20% declared meat content, and the label keeps too much vague. Feeding it costs about 36p a day for a typical adult dog - the breakdown below shows exactly what that buys.

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WetNaturalSensitive stomachWeight managementFussy eatersDigestion
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ODF Score 58/100 Average
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Top 70%scores higher than 30% of rated foodsacross all 3075 foods we've scored
Averagescore bandthe dot marks where it sits among every food we've rated
£0.36 approx.per day for a 10 kg dogcheaper than 100% of wet foods
20%declared meat content
United Kingdombrand origin

Where the points went

The full breakdown, exactly as the algorithm scored it. How our rating works

Ingredient quality
Weighted ingredient quality 46/100 across 10 ingredients (declared percentages used for 4, position estimates for the rest).
18.2 / 40
Label clarity
Vague category terms on the label (Wheatfeed Pellets) - naming points withheld; percentages cover 27% of the recipe (+1.6); meat sources named (+2); recipe reads as a fixed formula (+2).
5.6 / 15
Additives
No artificial colours, flavours, controversial preservatives or added sugars found.
10 / 10
Red flags
No red-flag ingredients.
0 / 0
Meat content
Meat content ~64.8% fresh-equivalent (added up from every named meat on the label; dried meats counted at their fresh weight).
15 / 15
Nutritional balance
Estimated carbohydrate 0% dry matter (low); fat 45.5% DM is high (obesity/pancreatitis watch) (-2.0); moisture not declared - 8% assumed for the dry-matter maths; fibre 13.6% DM (+0); ash 38.6% DM - unusually high mineral/bone load; functional extras: pre/probiotics (+1).
3 / 10
Processing
Retorted wet food.
6 / 10
ODF Score
Algorithm v1.4.1 · scored August 19, 2026 · full methodology public
58 / 100

Our analysis

Breaking the 58 down: the biggest single loss is ingredient quality, where it takes 18.2 of a possible 40. Its strongest showing is declared meat content at 15 of 15.

The label declares 20% meat, which is a low figure, and a declared low figure is still more honest than silence, and the ingredient list leans on vague groupings instead of naming what is actually in the bag.

At about 36p a day to feed a 10kg dog, the question is not whether it is cheap but whether the label justifies the price - and on our scoring, it does not.

Ingredients

Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.

Meat & fish

Beef Meat Meal 20%Poultry Meat Meal 7%

Carbs & grains

Whole WheatWheatfeed PelletsWhole MaizeWhite Rice

Oils & fats

Poultry Oil

Supplements & extras

Fructo Oligosaccharides 0.1%Mannan Oligosaccharides 0.1%Extract of Yucca Schidigera 25 mg/kg
Good qualityAcceptable / watch the amountRed flagGeneric / neutralOutlined = first five on the label
Additives (as declared on the label)
Vitamin a 20000 IU/kg, Vitamin D3 2000 IU/kg, Vitamin E 110 mg/kg, Zinc (Zinc Oxide) 100 mg/kg, Iron (Iron II Sulphate Monohydrate) 60 mg/kg, Manganese (Manganese II Oxide) 25 mg/kg, Copper ( Copper II Sulphate Pentahydrate ) 5.00 mg/kg, Iodine (Calcium Iodate) 1.00 mg/kg, Selenium ( Sodium Selenite ) 0.15 mg/kg. Antioxidants.

Feeding & cost

What a bag actually costs to feed - worked out per dog, not per pack.

Pack sizeRRPPer kg
15 kg£33.13£2.21

How heavy is your dog?

A typical 10 kg adult dog needs about 161 g a day = £0.36 / day, £10.94 / month.

How we work this out
  1. Energy: an adult dog at rest needs about 95 × weight0.75 kcal a day (the FEDIAF maintenance formula - a 10 kg dog works out near 534 kcal).
  2. Portion: divide that by this food's energy density, 332 kcal/100g, to get the grams above - a denser food needs fewer grams.
  3. Cost: multiply the grams by this food's price, £2.21 / kg, for the daily cost, then by 30.4 days for the month.

Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. Try the full feeding calculator

Nutrition

Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.

Protein

23.9 % DM
Directory average: 42.2

Fat

10.9 % DM
Directory average: 27.7

Est. carbs

52.7 % DM
Directory average: 18.4

Fibre

3.3 % DM
Directory average: 4.1

Ash

9.2 % DM
Directory average: 10.8

Moisture isn't declared on this label - dry-matter figures assume 8% (typical for a dry food) and are marked estimated.

Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.

Similar foods that score higher

Same type and life stage, better ODF Score, comparable price per day.

More from Alpha Feeds

Other foods in this range, whatever they score - the full picture, not just the top of the list.

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This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.

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