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Chappie · dry

Chappie Complete Chicken & Wholegrain Cereal review

One of the weakest dry foods we have rated. Just 4% declared meat content, and the label keeps too much vague. Feeding it costs about 32p a day for a typical adult dog - the breakdown below shows exactly what that buys.

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ODF Score 8/100 Avoid
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Top 98%scores higher than 2% of rated foodsacross all 3075 foods we've scored
Avoidscore bandthe dot marks where it sits among every food we've rated
£0.32per day for a 10 kg dogcheaper than 92% of dry foods
4%declared meat content
United Kingdombrand origin

Where the points went

The full breakdown, exactly as the algorithm scored it. How our rating works

Ingredient quality
Weighted ingredient quality 42/100 across 5 ingredients (declared percentages used for 2, position estimates for the rest).
16.7 / 40
Label clarity
Vague category terms on the label (Meat and Animal Derivatives, Oils and Fats) - naming points withheld; no percentages declared at all - the recipe is unverifiable; meat sources named (+2); variable-composition wording - fixed-formula points withheld.
2 / 15
Additives
Artificial colours (-6) - they are for you, not your dog; added sugars/sweeteners (-4).
0 / 10
Red flags
Meat and Animal Derivatives at position 2 (-16); Oils and Fats at position 3 (-12); penalties capped at -25 (uncapped: -28).
-25 / 0
Meat content
Declared meat content 4%.
3.8 / 15
Nutritional balance
Composition not fully declared - scored neutral (4/10) until the analytical constituents are published.
4 / 10
Processing
Assumed extruded kibble (standard high-heat process).
6 / 10
ODF Score
Algorithm v1.4.1 · scored August 19, 2026 · full methodology public
8 / 100

Our analysis

Breaking the 8 down: the biggest single loss is ingredient quality, where it takes 16.7 of a possible 40. On top of that, 25 points are deducted outright for red-flag ingredients - a penalty applied before anything else is counted, which is why the total lands where it does.

The label declares 4% meat, which is a low figure, and a declared low figure is still more honest than silence, and the ingredient list leans on vague groupings instead of naming what is actually in the bag.

At about 32p a day to feed a 10kg dog, the question is not whether it is cheap but whether the label justifies the price - and on our scoring, it does not.

Ingredients

Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.

Meat & fish

Meat and Animal Derivatives including 4% Beefincluding 4% Beef 4%Oils and Fats

Carbs & grains

Ingredients Beef & Whole Grain Cereal Cerealsincluding 4% Whole Wheat 4%

Supplements & extras

MineralsAntioxidants
Good qualityAcceptable / watch the amountRed flagGeneric / neutralOutlined = first five on the label
Additives (as declared on the label)
Nutritional additives: Vitamin A: 19895 IU, Vitamin D3: 1746 IU, Vitamin E: 352 mg, Vitamin B1: 9.2 mg, Vitamin B2: 18.9 mg, Niacin: 35.4 mg, Vitamin B5: 41.3 mg, Vitamin B6: 4.7 mg, Biotin: 0.38 mg, Vitamin B9: 2.8 mg, Vitamin B12: 0.06 mg, Cupric sulphate pentahydrate: 66.9 mg, Calcium iodate anhydrous: 1.7 mg, Manganous sulphate monohydrate: 377 mg, Sodium selenite: 0.58 mg, Zinc sulphate monohydrate: 549 mg. Chicken Cereals (min. 4% Whole Wheat), vegetable derivatives, meat and animal derivatives (min. 4% chicken), oils and fats, antioxidants, minerals. Additives per kg: Nutritional additives: Vitamin A: 20907 IU, Vitamin D3: 1835 IU, Vitamin E: 370 mg, Vitamin B1: 9.7 mg, Vitamin B2: 19.8 mg, Niacin: 37.2 mg, Vitamin B5: 43.4 mg, Vitamin B6: 5 mg, Biotin: 0.4 mg, Vitamin B9: 2.9 mg, Vitamin B12: 0.06 mg, Cupric sulphate pentahydrate: 63.5 mg, Calcium iodate anhydrous: 1.6 mg, Manganous sulphate monohydrate: 358 mg, Sodium selenite: 0.55 mg, Zinc sulphate monohydrate: 522 mg. No added sugar, eggs and dairy. No artificial colours or flavours.

Feeding & cost

What a bag actually costs to feed - worked out per dog, not per pack.

Pack sizeRRPPer kg
15 kg£34.00£2.27

How heavy is your dog?

A typical 10 kg adult dog needs about 150 g a day = £0.32 / day, £9.73 / month.

How we work this out
  1. Energy: an adult dog at rest needs about 95 × weight0.75 kcal a day (the FEDIAF maintenance formula - a 10 kg dog works out near 534 kcal).
  2. Portion: divide that by this food's energy density, 355 kcal/100g, to get the grams above - a denser food needs fewer grams.
  3. Cost: multiply the grams by this food's price, £2.11 / kg, for the daily cost, then by 30.4 days for the month.

Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. Try the full feeding calculator

Nutrition

Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.

Protein

21.7 % DM
Directory average: 28.2

Fat

8.6 % DM
Directory average: 14.8

Fibre

2.1 % DM
Directory average: 3.6

Moisture isn't declared on this label - dry-matter figures assume 8% (typical for a dry food) and are marked estimated.

Similar foods that score higher

Same type and life stage, better ODF Score, comparable price per day.

More from Chappie

Other foods in this range, whatever they score - the full picture, not just the top of the list.

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This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.

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