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Concept for Life · dry

Concept for Life Medium Adult review

DryAdultNaturalSensitive stomachAllergiesSkin and coatDigestion
Good

A solid, honest dry food. Just 23% declared meat content. Feeding it costs about 73p a day for a typical adult dog - the breakdown below shows exactly what that buys.

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Label last checked

Image © Concept for Life

+ Add to compare
Top 60%scores higher than 40% of rated foodsacross all 3530 foods we've scored
Goodscore bandthe dot marks where it sits among every food we've rated
£0.73per day for a 15 kg dogcheaper than 68% of dry foods
23%declared meat content

Where the points went

The full breakdown, exactly as the algorithm scored it. How our rating works

Ingredient quality
Weighted ingredient quality 66/100 across 24 ingredients (declared percentages used for 8, position estimates for the rest).
26.5 / 40
Label clarity
Vague category terms on the label (lignocellulose) - naming points withheld; percentages cover 36% of the recipe (+2.2); meat sources named (+2); recipe reads as a fixed formula (+2).
6.2 / 15
Additives
Declared additives below our neutral line, weakest being hydrolysed liver protein (-0.8).
9.3 / 10
Red flags
No red-flag ingredients.
0 / 0
Meat content
Declared meat content 30% (added up from every named meat on the label).
11 / 15
Nutritional balance
Estimated carbohydrate 48% dry matter (high); fat 15.2% DM in the healthy band; moisture not declared - 8% assumed for the dry-matter maths; fibre 2.7% DM (+2); ash 8.2% DM - sensible mineral load (+1.9); functional extras: omega-3 source, pre/probiotics (+2).
7 / 10
Processing
Assumed extruded kibble (standard high-heat process).
6 / 10
ODF Score
Algorithm v1.4.0 · scored July 28, 2026 · full methodology public
66 / 100

Our analysis

Breaking the 66 down: the biggest single loss is ingredient quality, where it takes 26.5 of a possible 40. Its strongest showing is additives at 9.3 of 10.

The label declares 23% meat, which is a low figure, and a declared low figure is still more honest than silence, and the ingredient list is only partly specific.

At about 73p a day to feed a 15kg dog, the question is not whether it is cheap but whether the label justifies the price - and on our scoring, it broadly does.

Ingredients

Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.

Meat & fish

Original recipe: Poultry proteinfresh chicken meat 20%Poultry proteinof which 17% chickenfresh chicken 10%

Carbs & grains

ricemaizerice flourlignocellulose 1.4%

Fruit & veg

dried beet pulp 3.5%

Oils & fats

poultry fatsalmon oil 0.3%sunflower oil 0.2%

Supplements & extras

linseed 1%monocalcium phosphatebrewer's yeast driedegg powdersodium chloridepotassium chlorideyeast cell wallsrich in mannan-oligosaccharides and beta-glucanschicory inulin 0.1%hydrolysed liver proteinmineralsdried yeastrich in beta-glucans and mannan-oligosaccharidesdried chicory
Good qualityAcceptable / watch the amountRed flagGeneric / neutralOutlined = first five on the label

Feeding & cost

What a bag actually costs to feed - worked out per dog, not per pack.

Pack sizeRRPPer kg
1.5 kg--
6 kg--
12 kg--
24 kg--

How heavy is your dog?

A typical 15 kg adult dog needs about 203 g a day = £0.73 / day, £22.19 / month.

How we work this out
  1. Energy: an adult dog at rest needs about 95 × weight0.75 kcal a day (the FEDIAF maintenance formula - a 15 kg dog works out near 725 kcal).
  2. Portion: divide that by this food's energy density, 357 kcal/100g, to get the grams above - a denser food needs fewer grams.
  3. Cost: multiply the grams by this food's price, £3.58 / kg, for the daily cost, then by 30.4 days for the month.

Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. Try the full feeding calculator

Nutrition

Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.

Protein

26.1 % DM
Directory average: 28.2

Fat

15.2 % DM
Directory average: 14.9

Est. carbs

47.8 % DM
Directory average: 45.1

Fibre

2.7 % DM
Directory average: 3.7

Ash

8.2 % DM
Directory average: 7.9

Moisture isn't declared on this label - dry-matter figures assume 8% (typical for a dry food) and are marked estimated.

Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.

Similar foods that score higher

Same type and life stage, better ODF Score, comparable price per day.

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This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.

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