Concept for Life Mini Puppy & Junior review
A solid, honest dry food. 31% declared meat content is respectable, and the label keeps too much vague. Feeding it costs about 61p a day for a typical adult dog - the breakdown below shows exactly what that buys.
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The full breakdown, exactly as the algorithm scored it. How our rating works
Our analysis
Breaking the 69 down: the biggest single loss is ingredient quality, where it takes 27.4 of a possible 40. Its strongest showing is additives at 10 of 10.
The label declares 31% meat, which is a real number, which already puts it ahead of the many that print none, and the ingredient list leans on vague groupings instead of naming what is actually in the bag.
At about 61p a day to feed a 10kg dog, the question is not whether it is cheap but whether the label justifies the price - and on our scoring, it broadly does.
Ingredients
Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.
Meat & fish
Carbs & grains
Fruit & veg
Additives (as declared on the label)
Feeding & cost
What a bag actually costs to feed - worked out per dog, not per pack.
| Pack size | RRP | Per kg |
|---|---|---|
| 3 kg | £14.00 | £4.67 |
How heavy is your dog?
A typical 10 kg adult dog needs about 137 g a day = £0.62 / day, £18.85 / month.
How we work this out
- Energy: an adult dog at rest needs about 95 × weight0.75 kcal a day (the FEDIAF maintenance formula - a 10 kg dog works out near 534 kcal).
- Portion: divide that by this food's energy density, 391 kcal/100g, to get the grams above - a denser food needs fewer grams.
- Cost: multiply the grams by this food's price, £4.50 / kg, for the daily cost, then by 30.4 days for the month.
Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. This is a puppy food, but the figures above are for an adult dog at maintenance - the same reference we use on every food so costs stay comparable. A growing puppy needs roughly twice the energy for its weight, so feed to the pack, not to this. Try the full feeding calculator
Nutrition
Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.
Protein
Fat
Est. carbs
Fibre
Ash
Moisture isn't declared on this label - dry-matter figures assume 8% (typical for a dry food) and are marked estimated.
Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.
Similar foods that score higher
Same type and life stage, better ODF Score, comparable price per day.
More from Concept for Life
Other foods in this range, whatever they score - the full picture, not just the top of the list.
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Related guides
This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.