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Hero · mixer

Hero by Asda Small Dog Mixer review

MixerAdult
Avoid

One of the weakest mixer foods we have rated. Just 3% declared meat content, and the label keeps too much vague. The breakdown below shows exactly where every point went.

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Top 100%scores higher than 0% of rated foodsacross all 3530 foods we've scored
Avoidscore bandthe dot marks where it sits among every food we've rated
3%declared meat content
341kcal per 100 g

Where the points went

The full breakdown, exactly as the algorithm scored it. How our rating works

Ingredient quality
Weighted ingredient quality 29/100 across 6 ingredients (declared percentages used for 3, position estimates for the rest). Named meat is only 10% of the recognised recipe, so the quality score is anchored down towards a plant-led food.
10.2 / 40
Label clarity
Vague category terms on the label (Cereals, Meat and Animal Derivatives, Derivatives of Vegetable Origin) - naming points withheld; no percentages declared at all - the recipe is unverifiable; variable-composition wording - fixed-formula points withheld.
0 / 15
Additives
No artificial colours, flavours, controversial preservatives or added sugars found.
10 / 10
Red flags
Cereals leads the label (-10); Meat and Animal Derivatives at position 2 (-16); Derivatives of Vegetable Origin at position 3 (-12); Oils and Fats at position 4 (-12); penalties capped at -25 (uncapped: -50).
-25 / 0
ODF Score
Algorithm v1.4.0 · scored July 28, 2026 · full methodology public
0 / 100

Our analysis

Breaking the 0 down: the biggest single loss is ingredient quality, where it takes 10.2 of a possible 40. Its strongest showing is additives at 10 of 10. On top of that, 25 points are deducted outright for red-flag ingredients - a penalty applied before anything else is counted, which is why the total lands where it does.

The label declares 3% meat, which is a low figure, and a declared low figure is still more honest than silence, and the ingredient list leans on vague groupings instead of naming what is actually in the bag.

Ingredients

Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.

Meat & fish

Meat and Animal DerivativesIncluding 3% Chicken Gravy 3%Oils and Fats

Carbs & grains

Cereals 75% Wheat MealWheat Meal 75%Derivatives of Vegetable Origin

Supplements & extras

MineralsChicory Root 0.1%
Good qualityAcceptable / watch the amountRed flagGeneric / neutralOutlined = first five on the label

Feeding & cost

What a bag actually costs to feed - worked out per dog, not per pack.

Pack sizeRRPPer kg
1.5 kg£1.84£1.23

How heavy is your dog?

A typical 15 kg adult dog needs about 212 g a day = £0.26 / day, £7.90 / month.

How we work this out
  1. Energy: an adult dog at rest needs about 95 × weight0.75 kcal a day (the FEDIAF maintenance formula - a 15 kg dog works out near 725 kcal).
  2. Portion: divide that by this food's energy density, 341 kcal/100g, to get the grams above - a denser food needs fewer grams.
  3. Cost: multiply the grams by this food's price, £1.23 / kg, for the daily cost, then by 30.4 days for the month.

Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. Try the full feeding calculator

Nutrition

Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.

Protein

14.7 % DM
Directory average: 13.6

Fat

5.4 % DM
Directory average: 6.8

Est. carbs

72.8 % DM
Directory average: 70.6

Fibre

3.3 % DM
Directory average: 4.2

Ash

3.8 % DM
Directory average: 4.8

Energy

341 kcal/100g
Directory average: 335.2

Moisture isn't declared on this label - dry-matter figures assume 8% (typical for a dry food) and are marked estimated.

Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.

Similar foods that score higher

Same type and life stage, better ODF Score, comparable price per day.

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This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.

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