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Icepaw · dry

Icepaw Puppy Junior Pure 29/17 review

DryPuppyNaturalJoint careFussy eatersSkin and coatDigestion
Good

A solid, honest dry food. 34% declared meat content is respectable, and the label tells you exactly what is inside. Feeding it costs about 91p a day for a typical adult dog - the breakdown below shows exactly what that buys.

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Label last checked

Image © Icepaw

+ Add to compare
Top 43%scores higher than 57% of rated foodsacross all 3530 foods we've scored
Goodscore bandthe dot marks where it sits among every food we've rated
£0.91 approx.per day for a 15 kg dogcheaper than 47% of dry foods
34%declared meat content

Where the points went

The full breakdown, exactly as the algorithm scored it. How our rating works

Ingredient quality
Weighted ingredient quality 63/100 across 10 ingredients (declared percentages used for 8, position estimates for the rest).
25.2 / 40
Label clarity
Every ingredient individually named (+5); percentages cover 74% of the recipe (+4.5); meat sources named (+2); recipe reads as a fixed formula (+2).
13.5 / 15
Additives
No artificial colours, flavours, controversial preservatives or added sugars found.
10 / 10
Red flags
No red-flag ingredients.
0 / 0
Meat content
Declared meat content 34%.
11.8 / 15
Nutritional balance
Estimated carbohydrate 39% dry matter (moderate); fat 18.5% DM in the healthy band; moisture not declared - 8% assumed for the dry-matter maths; fibre 3.0% DM (+2); ash 7.7% DM - sensible mineral load (+2); functional extras: omega-3 source, joint support (+2).
8.5 / 10
Processing
Assumed extruded kibble (standard high-heat process).
6 / 10
ODF Score
Algorithm v1.4.0 · scored July 28, 2026 · full methodology public
75 / 100

Our analysis

Breaking the 75 down: the biggest single loss is ingredient quality, where it takes 25.2 of a possible 40. Its strongest showing is additives at 10 of 10.

The label declares 34% meat, which is a real number, which already puts it ahead of the many that print none, and the ingredient list names things individually rather than hiding them in catch-all categories.

At about 91p a day to feed a 15kg dog, the question is not whether it is cheap but whether the label justifies the price - and on our scoring, it broadly does.

Ingredients

Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.

Meat & fish

Fish Flour Herring ) 34% 34%

Carbs & grains

Rice 32%Rice Flour 4%

Fruit & veg

Dried Beet Pulp

Oils & fats

Poultry FatSalmon Oil 4%Linseed Oil 0.2%

Supplements & extras

Rosemary Extract 0.01%Glucosamine - Hci 0.01%Yucca Schidigera 0.02%
Good qualityAcceptable / watch the amountRed flagGeneric / neutralOutlined = first five on the label

Feeding & cost

What a bag actually costs to feed - worked out per dog, not per pack.

Pack sizeRRPPer kg
15 kg£69.99£4.67

How heavy is your dog?

A typical 15 kg adult dog needs about 195 g a day = £0.91 / day, £27.66 / month.

How we work this out
  1. Energy: an adult dog at rest needs about 95 × weight0.75 kcal a day (the FEDIAF maintenance formula - a 15 kg dog works out near 725 kcal).
  2. Portion: divide that by this food's energy density, 372 kcal/100g, to get the grams above - a denser food needs fewer grams.
  3. Cost: multiply the grams by this food's price, £4.67 / kg, for the daily cost, then by 30.4 days for the month.

Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. This is a puppy food, but the figures above are for an adult dog at maintenance - the same reference we use on every food so costs stay comparable. A growing puppy needs roughly twice the energy for its weight, so feed to the pack, not to this. Try the full feeding calculator

Nutrition

Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.

Protein

31.5 % DM
Directory average: 28.2

Fat

18.5 % DM
Directory average: 14.9

Est. carbs

39.2 % DM
Directory average: 45.1

Fibre

3 % DM
Directory average: 3.7

Ash

7.7 % DM
Directory average: 7.9

Moisture isn't declared on this label - dry-matter figures assume 8% (typical for a dry food) and are marked estimated.

Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.

Similar foods that score higher

Same type and life stage, better ODF Score, comparable price per day.

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This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.

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