Innocent Hound Air-Dried Food review
An solid, honest air-dried food. 70% declared meat content leads the label, and the label tells you exactly what is inside. Feeding it costs about £2.88 a day for a typical adult dog - the breakdown below shows exactly what that buys.
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The full breakdown, exactly as the algorithm scored it. How our rating works
Our analysis
Breaking the 60 down: the biggest single loss is additives, where it takes 0.8 of a possible 10. Its strongest showing is label transparency at 13.7 of 15. On top of that, 16 points are deducted outright for red-flag ingredients - a penalty applied before anything else is counted, which is why the total lands where it does.
The label declares 70% meat, which is unusually specific - most brands never print a figure at all, and the ingredient list names things individually rather than hiding them in catch-all categories.
At about £2.88 a day to feed a 10kg dog, the question is not whether it is cheap but whether the label justifies the price - and on our scoring, it broadly does.
Ingredients
Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.
Meat & fish
Supplements & extras
Additives (as declared on the label)
Feeding & cost
What a bag actually costs to feed - worked out per dog, not per pack.
| Pack size | RRP | Per kg |
|---|---|---|
| 3 kg | £55.00 | £18.33 |
How heavy is your dog?
A typical 10 kg adult dog needs about 157 g a day = £2.88 / day, £87.55 / month.
How we work this out
- Energy: an adult dog at rest needs about 95 × weight0.75 kcal a day (the FEDIAF maintenance formula - a 10 kg dog works out near 534 kcal).
- Portion: divide that by this food's energy density, 340 kcal/100g, to get the grams above - a denser food needs fewer grams.
- Cost: multiply the grams by this food's price, £18.33 / kg, for the daily cost, then by 30.4 days for the month.
Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. Try the full feeding calculator
Nutrition
Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.
Protein
Fat
Est. carbs
Fibre
Ash
Energy
Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.
Similar foods that score higher
Same type and life stage, better ODF Score, comparable price per day.
More from Innocent Hound
Other foods in this range, whatever they score - the full picture, not just the top of the list.
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Related guides
This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.