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Innocent Hound · air-dried

Innocent Hound Air-Dried Food review

Air-driedPuppyAdultSeniorGrain freeHypoallergenicNaturalFussy eatersDigestion
Very good

An genuinely strong air-dried food. 70% declared meat content leads the label, and the label tells you exactly what is inside. Feeding it costs about £3.90 a day for a typical adult dog - the breakdown below shows exactly what that buys.

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Label last checked

Image © Innocent Hound

+ Add to compare
Top 20%scores higher than 80% of rated foodsacross all 3530 foods we've scored
Very goodscore bandthe dot marks where it sits among every food we've rated
£3.90 approx.per day for a 15 kg dogcheaper than 69% of air-dried foods
70%declared meat content
340kcal per 100 g

Where the points went

The full breakdown, exactly as the algorithm scored it. How our rating works

Ingredient quality
Weighted ingredient quality 86/100 across 10 ingredients (declared percentages used for 3, position estimates for the rest).
34.3 / 40
Label clarity
Every ingredient individually named (+5); percentages cover 78% of the recipe (+4.7); meat sources named (+2); recipe reads as a fixed formula (+2).
13.7 / 15
Additives
Added sugars/sweeteners (-4).
6 / 10
Red flags
No red-flag ingredients.
0 / 0
Meat content
Declared meat content 70%. Held to dry-matter protein: 28.2% DM protein supports this level of meat credit, not the full declared figure.
13.1 / 15
Nutritional balance
Estimated carbohydrate 37% dry matter (moderate); fat 23.1% DM in the healthy band; fibre 3.2% DM (+2); ash 8.3% DM - sensible mineral load (+1.8); functional extras: pre/probiotics (+1).
7.6 / 10
Processing
Air-dried - gentle preservation.
8 / 10
ODF Score
Algorithm v1.4.0 · scored July 28, 2026 · full methodology public
83 / 100

Our analysis

Breaking the 83 down: the biggest single loss is ingredient quality, where it takes 34.3 of a possible 40. Its strongest showing is label transparency at 13.7 of 15.

The label declares 70% meat, which is unusually specific - most brands never print a figure at all, and the ingredient list names things individually rather than hiding them in catch-all categories.

At about £3.90 a day to feed a 15kg dog, the question is not whether it is cheap but whether the label justifies the price - and on our scoring, it broadly does.

Ingredients

Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.

Meat & fish

British Lamb 70%

Fruit & veg

Sweet Potato 7.5%BananaPea ProteinBeet PulpCarrotSeaweedApple

Supplements & extras

MineralsChicory Root 1%
Good qualityAcceptable / watch the amountRed flagGeneric / neutralOutlined = first five on the label

Feeding & cost

What a bag actually costs to feed - worked out per dog, not per pack.

Pack sizeRRPPer kg
3 kg£55.00£18.33

How heavy is your dog?

A typical 15 kg adult dog needs about 213 g a day = £3.90 / day, £118.56 / month.

How we work this out
  1. Energy: an adult dog at rest needs about 95 × weight0.75 kcal a day (the FEDIAF maintenance formula - a 15 kg dog works out near 725 kcal).
  2. Portion: divide that by this food's energy density, 340 kcal/100g, to get the grams above - a denser food needs fewer grams.
  3. Cost: multiply the grams by this food's price, £18.33 / kg, for the daily cost, then by 30.4 days for the month.

Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. Try the full feeding calculator

Nutrition

Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.

Protein

28.2 % DM
Directory average: 40.7

Fat

23.1 % DM
Directory average: 21

Est. carbs

37.2 % DM
Directory average: 28.7

Fibre

3.2 % DM
Directory average: 3

Ash

8.3 % DM
Directory average: 8.4

Energy

340 kcal/100g
Directory average: 401.4

Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.

Similar foods that score higher

Same type and life stage, better ODF Score, comparable price per day.

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This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.

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