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Mersey Raw 100% Meat Mince review

Poor

A weak raw food by the label. 100% declared meat content leads the label. Feeding it costs about £2.32 a day for a typical adult dog - the breakdown below shows exactly what that buys.

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Label last checked

Image © Mersey Raw

+ Add to compare
Top 76%scores higher than 24% of rated foodsacross all 3530 foods we've scored
Poorscore bandthe dot marks where it sits among every food we've rated
£2.32 approx.per day for a 15 kg dogcheaper than 60% of raw foods
100%declared meat content

Where the points went

The full breakdown, exactly as the algorithm scored it. How our rating works

Ingredient quality
No recognised ingredients to assess yet.
0 / 40
Label clarity
Every ingredient individually named (+5); no percentages declared at all - the recipe is unverifiable; recipe reads as a fixed formula (+2).
7 / 15
Additives
No artificial colours, flavours, controversial preservatives or added sugars found.
10 / 10
Red flags
No red-flag ingredients.
0 / 0
Meat content
Declared meat content 100%.
15 / 15
Nutritional balance
Composition not fully declared - scored neutral (4/10) until the analytical constituents are published.
4 / 10
Processing
Raw - minimal processing, but no heat kill step, so store and handle it with normal raw-meat hygiene.
8 / 10
ODF Score
Algorithm v1.4.0 · scored July 28, 2026 · full methodology public
44 / 100

Our analysis

Breaking the 44 down: the biggest single loss is ingredient quality, where it takes 0 of a possible 40. Its strongest showing is declared meat content at 15 of 15.

The label declares 100% meat, which is unusually specific - most brands never print a figure at all, and the ingredient list is only partly specific.

At about £2.32 a day to feed a 15kg dog, the question is not whether it is cheap but whether the label justifies the price - and on our scoring, it does not.

Ingredients

As printed on the label.

100% Wild Venison Meat.

We haven't matched this label to our ingredient database yet - the colour-coded view lands when we have.

Feeding & cost

What a bag actually costs to feed - worked out per dog, not per pack.

Pack sizeRRPPer kg
500 g£4.00£8.00

How heavy is your dog?

A typical 15 kg adult dog needs about 290 g a day = £2.32 / day, £70.53 / month.

How we work this out
  1. Energy: an adult dog at rest needs about 95 × weight0.75 kcal a day (the FEDIAF maintenance formula - a 15 kg dog works out near 725 kcal).
  2. Portion: divide that by this food's energy density, 250 kcal/100g, to get the grams above - a denser food needs fewer grams.
  3. Cost: multiply the grams by this food's price, £8.00 / kg, for the daily cost, then by 30.4 days for the month.

Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. Try the full feeding calculator

Nutrition

Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.

Protein

49.5 % DM
Directory average: 52

Fat

44.4 % DM
Directory average: 36.9

Ash

2.3 % DM
Directory average: 8.7

Similar foods that score higher

Same type and life stage, better ODF Score, comparable price per day.

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Related guides

This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.

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