Where the points went
The full breakdown, exactly as the algorithm scored it. How our rating works
Our analysis
Breaking the 93 down: the biggest single loss is nutritional balance, where it takes 7 of a possible 10. Its strongest showing is declared meat content at 15 of 15.
The label declares 100% meat, which is unusually specific - most brands never print a figure at all, and the ingredient list names things individually rather than hiding them in catch-all categories.
At about £2.52 a day to feed a 15kg dog, the question is not whether it is cheap but whether the label justifies the price - and on our scoring, it broadly does.
Ingredients
Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.
Meat & fish
Nutrition
Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.
Protein
Fat
Est. carbs
Fibre
Ash
Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.
More from Paleo Ridge
Other foods in this range, whatever they score - the full picture, not just the top of the list.
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Related guides
This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.