Natural Instinct Pure review
About as good as raw food gets. The label tells you exactly what is inside. Feeding it costs about 97p a day for a typical adult dog - the breakdown below shows exactly what that buys.
Label last checked
Spotted something wrong? Tell us
Write a reviewWhere the points went
The full breakdown, exactly as the algorithm scored it. How our rating works
Our analysis
Breaking the 91 down: the biggest single loss is nutritional balance, where it takes 4.7 of a possible 10. Its strongest showing is declared meat content at 15 of 15.
The label declares no meat percentage at all, so there is no way to verify how much of the recipe is animal protein, and the ingredient list names things individually rather than hiding them in catch-all categories.
At about 97p a day to feed a 10kg dog, the question is not whether it is cheap but whether the label justifies the price - and on our scoring, it broadly does.
Ingredients
Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.
Meat & fish
Nutrition
Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.
Protein
Fat
Est. carbs
Fibre
Ash
Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.
More from Natural Instinct
Other foods in this range, whatever they score - the full picture, not just the top of the list.
Write a review of Natural Instinct Pure
Related guides
This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.