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Nutro · dry

Nutro Wild Frontier Dry Puppy review

A genuinely strong dry food. 70% declared meat content leads the label. Feeding it costs about 87p a day for a typical adult dog - the breakdown below shows exactly what that buys.

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DryFussy eatersHigh energy
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ODF Score 80/100 Very good
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Top 34%scores higher than 66% of rated foodsacross all 3075 foods we've scored
Very goodscore bandthe dot marks where it sits among every food we've rated
£0.87 approx.per day for a 10 kg dogcheaper than 25% of dry foods
70%declared meat content
United Statesbrand origin
400kcal per 100 g

Where the points went

The full breakdown, exactly as the algorithm scored it. How our rating works

Ingredient quality
Weighted ingredient quality 87/100 across 18 ingredients (declared percentages used for 6, position estimates for the rest).
34.9 / 40
Label clarity
Vague category terms on the label (Poultry Greaves Protein) - naming points withheld; percentages cover 100% of the recipe (+6); meat sources named (+2); variable-composition wording - fixed-formula points withheld.
8 / 15
Additives
Declared additives below our neutral line, weakest being Turkey Digest (-1.5).
8.5 / 10
Red flags
No red-flag ingredients.
0 / 0
Meat content
Meat content ~100% fresh-equivalent (added up from every named meat on the label; dried meats counted at their fresh weight).
15 / 15
Nutritional balance
Estimated carbohydrate 23% dry matter (low); fat 21.7% DM in the healthy band; fibre 3.5% DM (+2); ash 9.2% DM - sensible mineral load (+1.2).
7.2 / 10
Processing
Assumed extruded kibble (standard high-heat process).
6 / 10
ODF Score
Algorithm v1.4.1 · scored August 19, 2026 · full methodology public
80 / 100

Our analysis

Breaking the 80 down: the biggest single loss is label transparency, where it takes 8 of a possible 15. Its strongest showing is declared meat content at 15 of 15.

The label declares 70% meat, which is unusually specific - most brands never print a figure at all, and the ingredient list is only partly specific.

At about 87p a day to feed a 10kg dog, the question is not whether it is cheap but whether the label justifies the price - and on our scoring, it broadly does.

Ingredients

Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.

Meat & fish

from Animal Ingredients: Chicken 70%Fresh Chicken 12%Turkey 15%Poultry Greaves Protein 8%Dried Beef Liver 2%

Carbs & grains

Tapioca Starch

Fruit & veg

Fish Oil . 30% from Plant Sources & Minerals : Pea StarchDried Sweet PotatoDried Apple PulpLentilsDried AlfalfaPea ProteinDried Beet Pulp

Oils & fats

Poultry Fat 9%Sunflower Oil

Supplements & extras

Turkey DigestMineralsRosemary Extract
Good qualityAcceptable / watch the amountRed flagGeneric / neutralOutlined = first five on the label
Additives (as declared on the label)
Vitamin a 3740 IU vitamin D3 413 IU, Cupric Sulphate , Pentahydrate 22.8 mg, Manganous Sulphate Monohydrate 87.2 mg, Potassium Iodide 1.9 mg, Sodium Selenite 0.47 mg, Zinc Sulphate, Monohydrate 233 mg.

Feeding & cost

What a bag actually costs to feed - worked out per dog, not per pack.

Pack sizeRRPPer kg
12 kg£77.99£6.50

How heavy is your dog?

A typical 10 kg adult dog needs about 134 g a day = £0.87 / day, £26.45 / month.

How we work this out
  1. Energy: an adult dog at rest needs about 95 × weight0.75 kcal a day (the FEDIAF maintenance formula - a 10 kg dog works out near 534 kcal).
  2. Portion: divide that by this food's energy density, 400 kcal/100g, to get the grams above - a denser food needs fewer grams.
  3. Cost: multiply the grams by this food's price, £6.50 / kg, for the daily cost, then by 30.4 days for the month.

Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. This is a puppy food, but the figures above are for an adult dog at maintenance - the same reference we use on every food so costs stay comparable. A growing puppy needs roughly twice the energy for its weight, so feed to the pack, not to this. Try the full feeding calculator

Nutrition

Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.

Protein

42.4 % DM
Directory average: 28.2

Fat

21.7 % DM
Directory average: 14.8

Est. carbs

23.2 % DM
Directory average: 45.2

Fibre

3.5 % DM
Directory average: 3.6

Ash

9.2 % DM
Directory average: 7.9

Energy

400 kcal/100g
Directory average: 365.3

Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.

Similar foods that score higher

Same type and life stage, better ODF Score, comparable price per day.

More from Nutro

Other foods in this range, whatever they score - the full picture, not just the top of the list.

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This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.

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