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Pets At Home · wet

Pets at Home Essentials Complete Wet Puppy review

One of the weakest wet foods we have rated. 39% declared meat content is respectable, and the label keeps too much vague. Feeding it costs about £2.01 a day for a typical adult dog - the breakdown below shows exactly what that buys.

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WetFussy eatersHigh energy
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ODF Score 12/100 Avoid
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Top 97%scores higher than 3% of rated foodsacross all 3075 foods we've scored
Avoidscore bandthe dot marks where it sits among every food we've rated
£2.01 approx.per day for a 10 kg dogcheaper than 70% of wet foods
39%declared meat content
United Kingdombrand origin

Where the points went

The full breakdown, exactly as the algorithm scored it. How our rating works

Ingredient quality
Weighted ingredient quality 24/100 across 6 ingredients (declared percentages used for 2, position estimates for the rest).
9.5 / 40
Label clarity
Vague category terms on the label (Meat and Animal Derivatives, Cereals, Oils and Fats) - naming points withheld; percentages cover 39% of the recipe (+2.3); meat sources named (+2); variable-composition wording - fixed-formula points withheld.
4.3 / 15
Additives
Added sugars/sweeteners (-4); declared additives below our neutral line, weakest being Various Sugars (-6).
0 / 10
Red flags
Meat and Animal Derivatives leads the label (-10); Cereals at position 2 (-16); Oils and Fats at position 3 (-12); Derivatives of Vegetable Origin at position 5 (-12); Various Sugars at position 6 (-8); penalties capped at -25 (uncapped: -58).
-25 / 0
Meat content
Declared meat content 39%.
12.8 / 15
Nutritional balance
Estimated carbohydrate 8% dry matter (low); fat 36.8% DM is high (obesity/pancreatitis watch) (-2.0); fibre 2.6% DM (+2); ash 10.5% DM - sensible mineral load (+0.3).
4.3 / 10
Processing
Retorted wet food.
6 / 10
ODF Score
Algorithm v1.4.1 · scored August 19, 2026 · full methodology public
12 / 100

Our analysis

Breaking the 12 down: the biggest single loss is ingredient quality, where it takes 9.5 of a possible 40. Its strongest showing is declared meat content at 12.8 of 15. On top of that, 25 points are deducted outright for red-flag ingredients - a penalty applied before anything else is counted, which is why the total lands where it does.

The label declares 39% meat, which is a real number, which already puts it ahead of the many that print none, and the ingredient list leans on vague groupings instead of naming what is actually in the bag.

At about £2.01 a day to feed a 10kg dog, the question is not whether it is cheap but whether the label justifies the price - and on our scoring, it does not.

Ingredients

Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.

Meat & fish

Meat and Animal Derivatives Including Chicken 4% 39%Including Chicken 4%Oils and Fats

Carbs & grains

CerealsIncluding Uncooked Rice 1.5%Derivatives of Vegetable Origin

Supplements & extras

MineralsVarious Sugars
Good qualityAcceptable / watch the amountRed flagGeneric / neutralOutlined = first five on the label
Additives (as declared on the label)
Vitamin D3 140iu, Vitamin E 12mg, Zinc (as Zinc Sulphate Monohydrate) 12mg, Iodine (as Calcium Iodate Anhydrous) 0.3mg. Cassia Gum 1700mg.

Feeding & cost

What a bag actually costs to feed - worked out per dog, not per pack.

Pack sizeRRPPer kg
100 g£0.35£3.50

How heavy is your dog?

A typical 10 kg adult dog needs about 574 g a day = £2.01 / day, £61.10 / month.

How we work this out
  1. Energy: an adult dog at rest needs about 95 × weight0.75 kcal a day (the FEDIAF maintenance formula - a 10 kg dog works out near 534 kcal).
  2. Portion: divide that by this food's energy density, 93 kcal/100g, to get the grams above - a denser food needs fewer grams.
  3. Cost: multiply the grams by this food's price, £3.50 / kg, for the daily cost, then by 30.4 days for the month.

Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. This is a puppy food, but the figures above are for an adult dog at maintenance - the same reference we use on every food so costs stay comparable. A growing puppy needs roughly twice the energy for its weight, so feed to the pack, not to this. Try the full feeding calculator

Nutrition

Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.

Protein

42.1 % DM
Directory average: 42.2

Fat

36.8 % DM
Directory average: 27.7

Est. carbs

7.9 % DM
Directory average: 18.4

Fibre

2.6 % DM
Directory average: 4.1

Ash

10.5 % DM
Directory average: 10.8

Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.

Similar foods that score higher

Same type and life stage, better ODF Score, comparable price per day.

More from Pets At Home

Other foods in this range, whatever they score - the full picture, not just the top of the list.

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This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.

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