Purizon Dog Food Review & Ratings

Purizon is a retailer own-label brand rather than an independent producer - it belongs to the German online pet retailer zooplus and is sold through its shops rather than in the aisles. That is the first useful thing to know about it, because own-label ranges are where price and quality diverge most unpredictably.

Here they diverge very little. Across 17 rated foods it averages 81/100 (Very good), ranking 93 of 290, with a spread of 28 points and a best of Purizon Dog Snacks - Grain-Free Beef with Chicken at 95/100.

Own-label carries a reputation it does not always deserve. The label is what we score, not the badge on it, and these recipes declare named meat and specific percentages in the way the better branded foods do. The commercial logic is straightforward: a retailer that controls the recipe and skips the middleman can put more meat in the bag at the same shelf price.

The catch is availability. Own-label means one supplier, so if you settle on it you are tied to that retailer for repeat orders, and recipes can be reformulated or dropped without the fuss a standalone brand would make. Worth knowing before you switch a dog onto it.