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Purizon · dry

Purizon Original Black Angus Beef with Turkey Adult - Grain-free review

A genuinely strong dry food. Just 19% declared meat content, and the label tells you exactly what is inside. Feeding it costs about 59p a day for a typical adult dog - the breakdown below shows exactly what that buys.

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DryGrain freeNaturalFussy eatersSkin and coatDigestionHigh energy
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ODF Score 85/100 Very good
Our community ratingNo owner reviews yet - be the first.
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Top 16%scores higher than 84% of rated foodsacross all 3075 foods we've scored
Very goodscore bandthe dot marks where it sits among every food we've rated
£0.59per day for a 10 kg dogcheaper than 60% of dry foods
19%declared meat content
Germanybrand origin

Where the points went

The full breakdown, exactly as the algorithm scored it. How our rating works

Ingredient quality
Weighted ingredient quality 79/100 across 18 ingredients (declared percentages used for 8, position estimates for the rest).
31.7 / 40
Label clarity
Every ingredient individually named (+5); percentages cover 60% of the recipe (+3.6); meat sources named (+2); recipe reads as a fixed formula (+2).
12.6 / 15
Additives
No artificial colours, flavours, controversial preservatives or added sugars found.
10 / 10
Red flags
No red-flag ingredients.
0 / 0
Meat content
Meat content ~55.2% fresh-equivalent (added up from every named meat on the label; dried meats counted at their fresh weight).
15 / 15
Nutritional balance
Estimated carbohydrate 26% dry matter (low); fat 21.7% DM is high (obesity/pancreatitis watch) (-0.4); moisture not declared - 8% assumed for the dry-matter maths; fibre 1.6% DM (+2); ash 7.9% DM - sensible mineral load (+2); functional extras: omega-3 source, named botanicals, pre/probiotics (+2).
9.6 / 10
Processing
Assumed extruded kibble (standard high-heat process).
6 / 10
ODF Score
Algorithm v1.4.1 · scored August 19, 2026 · full methodology public
85 / 100

Our analysis

Breaking the 85 down: the biggest single loss is ingredient quality, where it takes 31.7 of a possible 40. Its strongest showing is declared meat content at 15 of 15.

The label declares 19% meat, which is a low figure, and a declared low figure is still more honest than silence, and the ingredient list names things individually rather than hiding them in catch-all categories.

At about 59p a day to feed a 10kg dog, the question is not whether it is cheap but whether the label justifies the price - and on our scoring, it broadly does.

Ingredients

Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.

Meat & fish

fresh salmon 19%chicken meat dried 18%turkey meat dried 8%duck meat dried 3%poultry proteins hydrolysed 3%

Fruit & veg

potatoes driedsweet potatoes driedpeasapples driedcarrots driedcranberries dried

Oils & fats

poultry fat 7%salmon oil 1%

Supplements & extras

egg dried 1%linseedpsyllium husksdried herbsspinachthymeoreganosageparsleymarjoramchamomileaniseedfenugreekmarigoldpeppermintchicory inulin
Good qualityAcceptable / watch the amountRed flagGeneric / neutralOutlined = first five on the label
Additives (as declared on the label)
Nutritional additives: Vitamin A 18,000 IU, vitamin D3 1,500 IU, vitamin E 180 IU, vitamin C 140mg, vitamin B1 (thiamine mononitrate) 8mg, vitamin B2 (riboflavin) 8mg, vitamin B6 (pyridoxine hydrochloride) 6mg, vitamin B12 (cyanocobalamine) 30mcg, biotin 250mcg, choline chloride 1,200mg, folic acid 0.8mg, niacin 50mg, calcium-D-pantothenate 24mg, taurine 1,500mg, zinc (zinc oxide) 100mg, manganese (manganous oxide) 10.0mg, copper (copper(II) sulphate pentahydrate) 8.0mg, iodine (calcium iodate, anhydrous) 2.6mg, DL-methionine 1,000mg Energy per kg: (ME FEDIAF, 2019): 17.27 MJ / 4128 kcal

Feeding & cost

What a bag actually costs to feed - worked out per dog, not per pack.

Pack sizeRRPPer kg
12 kg--
24 kg--

How heavy is your dog?

A typical 10 kg adult dog needs about 137 g a day = £0.59 / day, £17.94 / month.

How we work this out
  1. Energy: an adult dog at rest needs about 95 × weight0.75 kcal a day (the FEDIAF maintenance formula - a 10 kg dog works out near 534 kcal).
  2. Portion: divide that by this food's energy density, 391 kcal/100g, to get the grams above - a denser food needs fewer grams.
  3. Cost: multiply the grams by this food's price, £4.29 / kg, for the daily cost, then by 30.4 days for the month.

Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. Try the full feeding calculator

Nutrition

Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.

Protein

42.4 % DM
Directory average: 28.2

Fat

21.7 % DM
Directory average: 14.8

Est. carbs

26.3 % DM
Directory average: 45.2

Fibre

1.6 % DM
Directory average: 3.6

Ash

7.9 % DM
Directory average: 7.9

Moisture isn't declared on this label - dry-matter figures assume 8% (typical for a dry food) and are marked estimated.

Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.

Similar foods that score higher

Same type and life stage, better ODF Score, comparable price per day.

More from Purizon

Other foods in this range, whatever they score - the full picture, not just the top of the list.

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This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.

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