Skip to content
Dog food
All dog foodBy typeDryWet & freshRawTreats & toppersBy life stagePuppyAdultSeniorBy needGrain-freeHypoallergenicSensitive stomachsHigh-energyNaturalVegetarianInsect-proteinVeterinary
Best dog food
All best-of listsBest dry dog foodBest wet dog foodBest puppy foodBest senior dog foodBest raw dog foodBest natural dog foodBest grain-free dog foodBest hypoallergenic dog foodBest dog food for sensitive stomachsBest budget dog foodBest dog food for fussy eatersBest dog food for allergiesBest dog food for joints and mobilityBest dog food for weight managementBest dog food for skin and coatBest cold-pressed dog foodBest fresh dog foodBest air-dried dog foodBest dog food for digestion
BrandsCan dogs eat...?IngredientsCompareGuidesHow we rateSearchSign in
Purizon · dry

Purizon Puppy Chicken with Fish - Grain-Free review

DryPuppyGrain freeNaturalJoint careSkin and coatDigestion
Good

A solid, honest dry food. 26% declared meat content is respectable, and the label tells you exactly what is inside. Feeding it costs about 91p a day for a typical adult dog - the breakdown below shows exactly what that buys.

Our community ratingNo owner reviews yet - be the first.
Write a review
Share

Label last checked

Image © Purizon

+ Add to compare
Top 48%scores higher than 52% of rated foodsacross all 3530 foods we've scored
Goodscore bandthe dot marks where it sits among every food we've rated
£0.91per day for a 15 kg dogcheaper than 47% of dry foods
26%declared meat content

Where the points went

The full breakdown, exactly as the algorithm scored it. How our rating works

Ingredient quality
Weighted ingredient quality 87/100 across 33 ingredients (declared percentages used for 19, position estimates for the rest).
34.8 / 40
Label clarity
Every ingredient individually named (+5); percentages cover 100% of the recipe (+6); meat sources named (+2); recipe reads as a fixed formula (+2).
15 / 15
Additives
No artificial colours, flavours, controversial preservatives or added sugars found.
10 / 10
Red flags
No red-flag ingredients.
0 / 0
Meat content
Meat content ~100% fresh-equivalent (added up from every named meat on the label; dried meats counted at their fresh weight). Held to dry-matter protein: 13.0% DM protein supports this level of meat credit, not the full declared figure.
3 / 15
Nutritional balance
Composition not fully declared - scored neutral (4/10) until the analytical constituents are published.
4 / 10
Processing
Assumed extruded kibble (standard high-heat process).
6 / 10
ODF Score
Algorithm v1.4.0 · scored July 28, 2026 · full methodology public
73 / 100

Our analysis

Breaking the 73 down: the biggest single loss is declared meat content, where it takes 3 of a possible 15. Its strongest showing is label transparency at 15 of 15.

The label declares 26% meat, which is a real number, which already puts it ahead of the many that print none, and the ingredient list names things individually rather than hiding them in catch-all categories.

At about 91p a day to feed a 15kg dog, the question is not whether it is cheap but whether the label justifies the price - and on our scoring, it broadly does.

Ingredients

Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.

Meat & fish

Original recipe: Fresh chicken meat 20%dried chicken meat 19%fresh salmon 19%dried duck meat 8%dried salmon 4%hydrolysed poultry proteins 3%Fresh chicken 26%chicken protein 12%hydrolysed poultry protein 9%fish protein 4%hydrolysed poultry liver 2%

Fruit & veg

dried potatodried sweet potatopeasdried applesdried carrotsdried cranberriesdried apple pulp 3%pea proteinpea meal

Oils & fats

poultry fat 5%salmon oil 1%

Supplements & extras

dried eggs 1%linseedchicory inulinpsyllium huskspotassium chloridesodium chlorideglucosamine 0.03%chondroitin sulphate 0.02%inulin 0.02%mannan-oligosaccharides 0.01%Mojave yucca
Good qualityAcceptable / watch the amountRed flagGeneric / neutralOutlined = first five on the label

Feeding & cost

What a bag actually costs to feed - worked out per dog, not per pack.

Pack sizeRRPPer kg
1 kg--
4 kg--
12 kg--
24 kg--

How heavy is your dog?

A typical 15 kg adult dog needs about 209 g a day = £0.91 / day, £27.66 / month.

How we work this out
  1. Energy: an adult dog at rest needs about 95 × weight0.75 kcal a day (the FEDIAF maintenance formula - a 15 kg dog works out near 725 kcal).
  2. Portion: divide that by this food's energy density, 347 kcal/100g, to get the grams above - a denser food needs fewer grams.
  3. Cost: multiply the grams by this food's price, £4.37 / kg, for the daily cost, then by 30.4 days for the month.

Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. This is a puppy food, but the figures above are for an adult dog at maintenance - the same reference we use on every food so costs stay comparable. A growing puppy needs roughly twice the energy for its weight, so feed to the pack, not to this. Try the full feeding calculator

Nutrition

Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.

Protein

13 % DM
Directory average: 28.2

Fat

5.4 % DM
Directory average: 14.9

Moisture isn't declared on this label - dry-matter figures assume 8% (typical for a dry food) and are marked estimated.

Similar foods that score higher

Same type and life stage, better ODF Score, comparable price per day.

Write a review of Purizon Puppy Chicken with Fish - Grain-Free
Optional - tap a star to rate, or leave blank to just comment.

Your email stays private - we only use it to confirm genuine reviews. Reviews are checked before they appear.

Related guides

How to switch your dog’s food without upsetting their stomachHow to switch your dog’s food without upsetting their stomachRead the guidePuppy feeding guide: how much, how often, and when to switchPuppy feeding guide: how much, how often, and when to switchRead the guideHow much does it really cost to feed a dog?How much does it really cost to feed a dog?Read the guide

This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.

Better bowls, straight to your inbox

New ratings, recall alerts and genuinely useful feeding guides. No spam, unsubscribe in one click.

What would you like to hear about?