Purizon Puppy Chicken with Fish - Grain-Free review
A solid, honest dry food. 26% declared meat content is respectable, and the label tells you exactly what is inside. Feeding it costs about 67p a day for a typical adult dog - the breakdown below shows exactly what that buys.
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The full breakdown, exactly as the algorithm scored it. How our rating works
Our analysis
Breaking the 73 down: the biggest single loss is declared meat content, where it takes 3 of a possible 15. Its strongest showing is label transparency at 15 of 15.
The label declares 26% meat, which is a real number, which already puts it ahead of the many that print none, and the ingredient list names things individually rather than hiding them in catch-all categories.
At about 67p a day to feed a 10kg dog, the question is not whether it is cheap but whether the label justifies the price - and on our scoring, it broadly does.
Ingredients
Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.
Meat & fish
Fruit & veg
Oils & fats
Supplements & extras
Additives (as declared on the label)
Feeding & cost
What a bag actually costs to feed - worked out per dog, not per pack.
| Pack size | RRP | Per kg |
|---|---|---|
| 1 kg | - | - |
| 4 kg | - | - |
| 12 kg | - | - |
| 24 kg | - | - |
How heavy is your dog?
A typical 10 kg adult dog needs about 154 g a day = £0.67 / day, £20.37 / month.
How we work this out
- Energy: an adult dog at rest needs about 95 × weight0.75 kcal a day (the FEDIAF maintenance formula - a 10 kg dog works out near 534 kcal).
- Portion: divide that by this food's energy density, 347 kcal/100g, to get the grams above - a denser food needs fewer grams.
- Cost: multiply the grams by this food's price, £4.37 / kg, for the daily cost, then by 30.4 days for the month.
Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. This is a puppy food, but the figures above are for an adult dog at maintenance - the same reference we use on every food so costs stay comparable. A growing puppy needs roughly twice the energy for its weight, so feed to the pack, not to this. Try the full feeding calculator
Nutrition
Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.
Protein
Fat
Moisture isn't declared on this label - dry-matter figures assume 8% (typical for a dry food) and are marked estimated.
Similar foods that score higher
Same type and life stage, better ODF Score, comparable price per day.
More from Purizon
Other foods in this range, whatever they score - the full picture, not just the top of the list.
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Related guides
This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.