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Bob and lush · dry

Bob & Lush Light & Tasty Kibble review

A middling dry food - fine, with clear compromises. Feeding it costs about £1.69 a day for a typical adult dog - the breakdown below shows exactly what that buys.

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ODF Score 51/100 Average
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Top 75%scores higher than 25% of rated foodsacross all 3075 foods we've scored
Averagescore bandthe dot marks where it sits among every food we've rated
£1.69 approx.per day for a 10 kg dogcheaper than 1% of dry foods
Germanybrand origin
249kcal per 100 g

Where the points went

The full breakdown, exactly as the algorithm scored it. How our rating works

Ingredient quality
Weighted ingredient quality 60/100 across 16 ingredients (no percentages declared - position-based estimates used). Named meat is only 8% of the recognised recipe, so the quality score is anchored down towards a plant-led food.
20.8 / 40
Label clarity
Every ingredient individually named (+5); no percentages declared at all - the recipe is unverifiable; meat sources named (+2); recipe reads as a fixed formula (+2).
9 / 15
Additives
No artificial colours, flavours, controversial preservatives or added sugars found.
10 / 10
Red flags
No red-flag ingredients.
0 / 0
Meat content
Meat content not declared and no named meat leads the label.
0 / 15
Nutritional balance
Estimated carbohydrate 58% dry matter (very high); fat 8.7% DM in the healthy band; fibre 5.4% DM (+1.7); ash 5.4% DM - sensible mineral load (+2); functional extras: omega-3 source (+1).
4.7 / 10
Processing
Assumed extruded kibble (standard high-heat process).
6 / 10
ODF Score
Algorithm v1.4.1 · scored August 19, 2026 · full methodology public
51 / 100

Our analysis

Breaking the 51 down: the biggest single loss is ingredient quality, where it takes 20.8 of a possible 40. Its strongest showing is additives at 10 of 10.

The label declares no meat percentage at all, so there is no way to verify how much of the recipe is animal protein, and the ingredient list is only partly specific.

At about £1.69 a day to feed a 10kg dog, the question is not whether it is cheap but whether the label justifies the price - and on our scoring, it does not.

Ingredients

Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.

Good qualityAcceptable / watch the amountRed flagGeneric / neutralOutlined = first five on the label
Additives (as declared on the label)
Vitamin a 14, 400 IU, Vitamin D3 2, 160 IU. Trace Elements: Cupric Sulphate Pentahydrate 58 mg, Zinc Sulphate Monohydrate 133 mg, Manganous Sulphate Monohydrate 105 mg, Ferrous Sulphate Monohydrate 160 mg, Calcium Iodate Anhydrous 1.57 mg, Sodium Selenite 0.64 mg.

Feeding & cost

What a bag actually costs to feed - worked out per dog, not per pack.

Pack sizeRRPPer kg
10 kg£78.99£7.90

How heavy is your dog?

A typical 10 kg adult dog needs about 215 g a day = £1.70 / day, £51.68 / month.

How we work this out
  1. Energy: an adult dog at rest needs about 95 × weight0.75 kcal a day (the FEDIAF maintenance formula - a 10 kg dog works out near 534 kcal).
  2. Portion: divide that by this food's energy density, 249 kcal/100g, to get the grams above - a denser food needs fewer grams.
  3. Cost: multiply the grams by this food's price, £7.90 / kg, for the daily cost, then by 30.4 days for the month.

Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. Try the full feeding calculator

Nutrition

Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.

Protein

22.8 % DM
Directory average: 28.2

Fat

8.7 % DM
Directory average: 14.8

Est. carbs

57.6 % DM
Directory average: 45.2

Fibre

5.4 % DM
Directory average: 3.6

Ash

5.4 % DM
Directory average: 7.9

Energy

249 kcal/100g
Directory average: 365.3

Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.

Similar foods that score higher

Same type and life stage, better ODF Score, comparable price per day.

More from Bob and lush

Other foods in this range, whatever they score - the full picture, not just the top of the list.

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Related guides

This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.

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