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Concept for Life · dry

Concept For Life Medium Breed Light review

A solid, honest dry food. 26% declared meat content is respectable. Feeding it costs about 51p a day for a typical adult dog - the breakdown below shows exactly what that buys.

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DryNaturalSensitive stomachWeight managementJoint careSkin and coatDigestion
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ODF Score 69/100 Good
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Top 60%scores higher than 40% of rated foodsacross all 3075 foods we've scored
Goodscore bandthe dot marks where it sits among every food we've rated
£0.51 approx.per day for a 10 kg dogcheaper than 73% of dry foods
26%declared meat content
Germanybrand origin
335kcal per 100 g

Where the points went

The full breakdown, exactly as the algorithm scored it. How our rating works

Ingredient quality
Weighted ingredient quality 63/100 across 19 ingredients (declared percentages used for 8, position estimates for the rest).
25.3 / 40
Label clarity
Vague category terms on the label (Lignocellulose) - naming points withheld; percentages cover 39% of the recipe (+2.3); meat sources named (+2); recipe reads as a fixed formula (+2).
6.3 / 15
Additives
No artificial colours, flavours, controversial preservatives or added sugars found.
10 / 10
Red flags
No red-flag ingredients.
0 / 0
Meat content
Meat content ~74.4% fresh-equivalent (added up from every named meat on the label; dried meats counted at their fresh weight).
15 / 15
Nutritional balance
Estimated carbohydrate 48% dry matter (high); fat 10.7% DM in the healthy band; moisture not declared - 8% assumed for the dry-matter maths; fibre 6.5% DM (+1); ash 7.1% DM - sensible mineral load (+2); functional extras: omega-3 source, joint support, pre/probiotics (+2).
6.2 / 10
Processing
Assumed extruded kibble (standard high-heat process).
6 / 10
ODF Score
Algorithm v1.4.1 · scored August 19, 2026 · full methodology public
69 / 100

Our analysis

Breaking the 69 down: the biggest single loss is ingredient quality, where it takes 25.3 of a possible 40. Its strongest showing is declared meat content at 15 of 15.

The label declares 26% meat, which is a real number, which already puts it ahead of the many that print none, and the ingredient list is only partly specific.

At about 51p a day to feed a 10kg dog, the question is not whether it is cheap but whether the label justifies the price - and on our scoring, it broadly does.

Ingredients

Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.

Meat & fish

Poultry Protein 26%Rich in ChickenFresh Chicken Meat 12%

Carbs & grains

RiceMaizeLignocellulose

Fruit & veg

Dried Beet Pulp Desugared

Oils & fats

Poultry FatSalmon Oil 0.1%Sunflower Oil 0.1%

Supplements & extras

LinseedSodium ChlorideBrewer's Yeast DriedMonocalcium PhosphateYeast Extract 0.2%Chicory Inulin 0.1%Psyllium Husks DriedGlucosamine 0.04%Chondroitin Sulphate 0.02%Antioxidants
Good qualityAcceptable / watch the amountRed flagGeneric / neutralOutlined = first five on the label
Additives (as declared on the label)
Vitamin a (15, 000 IU), Vitamin D [as Vitamin D3] (1400 IU), Vitamin E [as All-Rac-Alpha-Tocopheryl Acetate] (400mg/kg), Vitamin C [as Ascorbyl Monophosphate, Calcium Sodium Salt ] (300mg/kg), Vitamin B1 [as Thiamine Mononitrate] (15mg/kg), Vitamin B2 [as Riboflavin] (15mg/kg), Vitamin B6 [as Pyridoxine Hydrochloride] (10mg/kg), Vitamin B12 [as Cyanocobalamin] (220mcg), Niacin (40mg/kg), Calcium-D-Pantothenate (40mg/kg), Folic Acid (1.5mg/kg), Biotin [as D(+)-Biotin] (400mcg), Choline Chloride (3000mg/kg), L-Carnitine (100mg/kg), Copper [as Cupric Sulphate , Pentahydrate] (12.5mg/kg), Zinc [as Zinc Sulphate, Monohydrate] (100mg/kg), Zinc [as Zinc Chelate of Glycine Hydrate] (60mg/kg), Iron [as Ferrous Sulphate, Monohydrate] (250mg/kg), Manganese [as Manganous Sulphate, Monohydrate] (30mg/kg), Iodine [as Calcium Iodate, Anhydrous] (2.2mg/kg), Selenium [as Sodium Selenite ] (0.4mg/kg).

Feeding & cost

What a bag actually costs to feed - worked out per dog, not per pack.

Pack sizeRRPPer kg
12 kg£37.99£3.17

How heavy is your dog?

A typical 10 kg adult dog needs about 159 g a day = £0.50 / day, £15.20 / month.

How we work this out
  1. Energy: an adult dog at rest needs about 95 × weight0.75 kcal a day (the FEDIAF maintenance formula - a 10 kg dog works out near 534 kcal).
  2. Portion: divide that by this food's energy density, 335 kcal/100g, to get the grams above - a denser food needs fewer grams.
  3. Cost: multiply the grams by this food's price, £3.17 / kg, for the daily cost, then by 30.4 days for the month.

Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. Try the full feeding calculator

Nutrition

Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.

Protein

28.3 % DM
Directory average: 28.2

Fat

10.7 % DM
Directory average: 14.8

Est. carbs

47.5 % DM
Directory average: 45.2

Fibre

6.5 % DM
Directory average: 3.6

Ash

7.1 % DM
Directory average: 7.9

Energy

335 kcal/100g
Directory average: 365.3

Moisture isn't declared on this label - dry-matter figures assume 8% (typical for a dry food) and are marked estimated.

Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.

Similar foods that score higher

Same type and life stage, better ODF Score, comparable price per day.

More from Concept for Life

Other foods in this range, whatever they score - the full picture, not just the top of the list.

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This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.

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