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Concept for Life · dry

Concept for Life Mini Sterilised review

A solid, honest dry food. 31% declared meat content is respectable, and the label keeps too much vague. Feeding it costs about 64p a day for a typical adult dog - the breakdown below shows exactly what that buys.

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ODF Score 69/100 Good
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Top 60%scores higher than 40% of rated foodsacross all 3075 foods we've scored
Goodscore bandthe dot marks where it sits among every food we've rated
£0.64per day for a 10 kg dogcheaper than 52% of dry foods
31%declared meat content
Germanybrand origin

Where the points went

The full breakdown, exactly as the algorithm scored it. How our rating works

Ingredient quality
Weighted ingredient quality 73/100 across 16 ingredients (declared percentages used for 6, position estimates for the rest).
29.1 / 40
Label clarity
Vague category terms on the label (lignocellulose) - naming points withheld; percentages cover 26% of the recipe (+1.6); meat sources named (+2); recipe reads as a fixed formula (+2).
5.6 / 15
Additives
No artificial colours, flavours, controversial preservatives or added sugars found.
10 / 10
Red flags
No red-flag ingredients.
0 / 0
Meat content
Declared meat content 31%.
11.2 / 15
Nutritional balance
Estimated carbohydrate 40% dry matter (moderate); fat 13.0% DM in the healthy band; moisture not declared - 8% assumed for the dry-matter maths; fibre 7.1% DM (+0.6); ash 7.5% DM - sensible mineral load (+2); functional extras: omega-3 source, pre/probiotics (+2).
7.1 / 10
Processing
Assumed extruded kibble (standard high-heat process).
6 / 10
ODF Score
Algorithm v1.4.1 · scored August 19, 2026 · full methodology public
69 / 100

Our analysis

Breaking the 69 down: the biggest single loss is ingredient quality, where it takes 29.1 of a possible 40. Its strongest showing is additives at 10 of 10.

The label declares 31% meat, which is a real number, which already puts it ahead of the many that print none, and the ingredient list leans on vague groupings instead of naming what is actually in the bag.

At about 64p a day to feed a 10kg dog, the question is not whether it is cheap but whether the label justifies the price - and on our scoring, it broadly does.

Ingredients

Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.

Good qualityAcceptable / watch the amountRed flagGeneric / neutralOutlined = first five on the label
Additives (as declared on the label)
Nutritional additives: Vitamin A 15000 IU, vitamin D3 1600 IU, vitamin E 400 IU, vitamin C 600mg, vitamin B1 20mg, vitamin B2 20mg, vitamin B6/pyridoxine hydrochloride 24mg, vitamin B12 180mcg, niacin 120mg, calcium D-pantothenate 65mg, folic acid 4.5mg, biotin 600mcg, choline chloride 2500mg, L-carnitine 100mg, Copper (copper(II) sulphate pentahydrate) 12.5mg, zinc (zinc sulphate, monohydrate) 100mg, zinc (glycine zinc chelate hydrate (solid)) 40mg, iron (iron(II) sulphate monohydrate) 250mg, manganese (manganese(II) sulphate, monohydrate) 30mg, iodine (calcium iodate, anhydrous) 2.0mg, selenium (sodium selenite) 0.35mg. Technological additives: Antioxidants.

Feeding & cost

What a bag actually costs to feed - worked out per dog, not per pack.

Pack sizeRRPPer kg
1 kg£5.00£5.00

How heavy is your dog?

A typical 10 kg adult dog needs about 159 g a day = £0.64 / day, £19.46 / month.

How we work this out
  1. Energy: an adult dog at rest needs about 95 × weight0.75 kcal a day (the FEDIAF maintenance formula - a 10 kg dog works out near 534 kcal).
  2. Portion: divide that by this food's energy density, 335 kcal/100g, to get the grams above - a denser food needs fewer grams.
  3. Cost: multiply the grams by this food's price, £4.00 / kg, for the daily cost, then by 30.4 days for the month.

Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. Try the full feeding calculator

Nutrition

Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.

Protein

32.6 % DM
Directory average: 28.2

Fat

13 % DM
Directory average: 14.8

Est. carbs

39.8 % DM
Directory average: 45.2

Fibre

7.1 % DM
Directory average: 3.6

Ash

7.5 % DM
Directory average: 7.9

Moisture isn't declared on this label - dry-matter figures assume 8% (typical for a dry food) and are marked estimated.

Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.

Similar foods that score higher

Same type and life stage, better ODF Score, comparable price per day.

More from Concept for Life

Other foods in this range, whatever they score - the full picture, not just the top of the list.

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Related guides

This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.

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