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Crave Protein Bars with Beef review

One of the weakest treat foods we have rated. 68.2% declared meat content leads the label. The breakdown below shows exactly where every point went.

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ODF Score 15/100 Avoid
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Top 96%scores higher than 4% of rated foodsacross all 3075 foods we've scored
Avoidscore bandthe dot marks where it sits among every food we've rated
68.2%declared meat content
United Statesbrand origin
303kcal per 100 g

Where the points went

The full breakdown, exactly as the algorithm scored it. How our rating works

Ingredient quality
Weighted ingredient quality 54/100 across 11 ingredients (no percentages declared - position-based estimates used).
21.7 / 40
Label clarity
Every ingredient individually named (+5); no percentages declared at all - the recipe is unverifiable; meat sources named (+2); recipe reads as a fixed formula (+2).
9 / 15
Additives
Added sugars/sweeteners (-4); declared additives below our neutral line, weakest being sucrose (-6).
0 / 10
Red flags
Glycerol at position 2 (-16); sucrose at position 8 (-8).
-24 / 0
ODF Score
Algorithm v1.4.1 · scored August 19, 2026 · full methodology public
15 / 100

Our analysis

Breaking the 15 down: the biggest single loss is ingredient quality, where it takes 21.7 of a possible 40. On top of that, 24 points are deducted outright for red-flag ingredients - a penalty applied before anything else is counted, which is why the total lands where it does.

The label declares 68.2% meat, which is unusually specific - most brands never print a figure at all, and the ingredient list is only partly specific.

Ingredients

Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.

Good qualityAcceptable / watch the amountRed flagGeneric / neutralOutlined = first five on the label
Additives (as declared on the label)
Sensory additives: Sausage flavour (13.8mg).

Nutrition

Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.

Protein

20.7 % DM
Directory average: 42.9

Fat

4.6 % DM
Directory average: 11.8

Est. carbs

67.5 % DM
Directory average: 37.5

Fibre

1.4 % DM
Directory average: 2

Ash

5.8 % DM
Directory average: 6.5

Energy

303 kcal/100g
Directory average: 342.5

Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.

Similar foods that score higher

Same type and life stage, better ODF Score, comparable price per day.

More from Crave

Other foods in this range, whatever they score - the full picture, not just the top of the list.

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Related guides

This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.

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