Eukanuba · dry

Eukanuba Natureplus+ Adult Medium Breed review

Name: Eukanuba Natureplus+ Adult Medium Breed
Brand: Eukanuba

Dry Adult Senior Natural Skin and coat Digestion

Good

A solid, honest dry food. Just 18% declared meat content, and the label tells you exactly what is inside. Feeding it costs about £1.03 a day for a typical adult dog - the breakdown below shows exactly what that buys.

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Top 57%scores higher than 43% of rated foodsacross all 3530 foods we've scored

Goodscore bandthe dot marks where it sits among every food we've rated

£1.03 approx.per day for a 15 kg dogcheaper than 36% of dry foods

18%declared meat content

368kcal per 100 g

Where the points went

The full breakdown, exactly as the algorithm scored it. How our rating works

Ingredient quality

Weighted ingredient quality 68/100 across 21 ingredients (declared percentages used for 5, position estimates for the rest).

27.2 / 40

Label clarity

Every ingredient individually named (+5); percentages cover 54% of the recipe (+3.3); meat sources named (+2); recipe reads as a fixed formula (+2).

12.3 / 15

Additives

No artificial colours, flavours, controversial preservatives or added sugars found.

10 / 10

Red flags

No red-flag ingredients.

0 / 0

Meat content

Declared meat content 18%.

6.6 / 15

Nutritional balance

Estimated carbohydrate 46% dry matter (high); fat 16.3% DM in the healthy band; moisture not declared - 8% assumed for the dry-matter maths; fibre 2.1% DM (+2); ash 7.0% DM - sensible mineral load (+2); functional extras: pre/probiotics, omega-3 source (+2).

7.4 / 10

Processing

Assumed extruded kibble (standard high-heat process).

6 / 10

ODF Score

Algorithm v1.4.0 · scored July 28, 2026 · full methodology public

69 / 100

Our analysis

Breaking the 69 down: the biggest single loss is ingredient quality, where it takes 27.2 of a possible 40. Its strongest showing is additives at 10 of 10.

The label declares 18% meat, which is a low figure, and a declared low figure is still more honest than silence, and the ingredient list names things individually rather than hiding them in catch-all categories.

At about £1.03 a day to feed a 15kg dog, the question is not whether it is cheap but whether the label justifies the price - and on our scoring, it broadly does.

Ingredients

Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.

Meat & fish

Freshly Frozen Lamb 18%Dried Chicken and Turkey Ocean Fish Meal

Carbs & grains

Rice 14%Sorghum 14%Barley 5%

Fruit & veg

Pea Flour Potato Flour Beet Pulp Flour 3.2%Dried Apple Pulp Dried Carrots Dried Green Peas Dried Spinach Dried Tomatoes

Oils & fats

Poultry Fat Ocean Fish Oil

Supplements & extras

Poultry Gravy MineralsIncluding Sodium HexametaphosphateBrewers Dried Yeast Fructooligosaccharides Linseed

Good qualityAcceptable / watch the amountRed flagGeneric / neutralOutlined = first five on the label

Feeding & cost

What a bag actually costs to feed - worked out per dog, not per pack.

Pack size	RRP	Per kg
2.3 kg	£12.00	£5.22

How heavy is your dog?

A typical 15 kg adult dog needs about 197 g a day = £1.03 / day, £31.31 / month.

How we work this out

Energy: an adult dog at rest needs about 95 × weight^0.75 kcal a day (the FEDIAF maintenance formula - a 15 kg dog works out near 725 kcal).
Portion: divide that by this food's energy density, 368 kcal/100g, to get the grams above - a denser food needs fewer grams.
Cost: multiply the grams by this food's price, £5.22 / kg, for the daily cost, then by 30.4 days for the month.

Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. Try the full feeding calculator

Nutrition

Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.

Protein

28.3 % DM

Directory average: 28.2

Fat

16.3 % DM

Directory average: 14.9

Est. carbs

46.4 % DM

Directory average: 45.1

Fibre

2.1 % DM

Directory average: 3.7

Ash

7 % DM

Directory average: 7.9

Energy

368 kcal/100g

Directory average: 374

Moisture isn't declared on this label - dry-matter figures assume 8% (typical for a dry food) and are marked estimated.

Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.

Similar foods that score higher

Same type and life stage, better ODF Score, comparable price per day.

AkelaAkela 80:20 Fish Feast89

£1.10 / day approx.See review

AkelaAkela 80:20 Free-Range Chicken89

£1.18 / day approx.See review

AkelaAkela 80:20 Scottish Salmon89

£1.07 / day approx.See review

AkelaAkela 80:20 Suffolk Duck89

£1.27 / day approx.See review

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This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.