HiLife · dry

HiLife FEED ME review

Name: HiLife FEED ME
Brand: HiLife

Avoid

One of the weakest dry foods we have rated. Just 24% declared meat content. Feeding it costs about 61p a day for a typical adult dog - the breakdown below shows exactly what that buys.

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Label last checked July 17, 2026

Image © HiLife

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Top 88%scores higher than 12% of rated foodsacross all 3530 foods we've scored

Avoidscore bandthe dot marks where it sits among every food we've rated

£0.61 approx.per day for a 15 kg dogcheaper than 81% of dry foods

24%declared meat content

296kcal per 100 g

Where the points went

The full breakdown, exactly as the algorithm scored it. How our rating works

Ingredient quality

Weighted ingredient quality 43/100 across 14 ingredients (declared percentages used for 6, position estimates for the rest).

17 / 40

Label clarity

Every ingredient individually named (+5); percentages cover 29% of the recipe (+1.8); meat sources named (+2); recipe reads as a fixed formula (+2).

10.8 / 15

Additives

Artificial colours (-6) - they are for you, not your dog; unnamed preservative - the label does not say which (-4); added sugars/sweeteners (-4); declared additives below our neutral line, weakest being Sugar (-6).

0 / 10

Red flags

Sugar at position 4 (-16); Vegetable Glycerine at position 5 (-16); penalties capped at -25 (uncapped: -32).

-25 / 0

Meat content

Meat content ~61.6% fresh-equivalent (added up from every named meat on the label; dried meats counted at their fresh weight). Held to dry-matter protein: 24.4% DM protein supports this level of meat credit, not the full declared figure.

13.3 / 15

Nutritional balance

Estimated carbohydrate 51% dry matter (high); fat 9.1% DM in the healthy band; fibre 3.7% DM (+2); ash 11.6% DM - unusually high mineral/bone load.

2.6 / 10

Processing

Assumed extruded kibble (standard high-heat process).

6 / 10

ODF Score

Algorithm v1.4.0 · scored July 28, 2026 · full methodology public

25 / 100

Our analysis

Breaking the 25 down: the biggest single loss is ingredient quality, where it takes 17 of a possible 40. Its strongest showing is declared meat content at 13.3 of 15. On top of that, 25 points are deducted outright for red-flag ingredients - a penalty applied before anything else is counted, which is why the total lands where it does.

The label declares 24% meat, which is a low figure, and a declared low figure is still more honest than silence, and the ingredient list is only partly specific.

At about 61p a day to feed a 15kg dog, the question is not whether it is cheap but whether the label justifies the price - and on our scoring, it does not.

Ingredients

Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.

Meat & fish

Beef Meal 24%Chicken 4%

Carbs & grains

Wholegrain Wheat Wheat Bran

Fruit & veg

Dried Garden Vegetables 1.1%

Oils & fats

Poultry Fat

Supplements & extras

Sugar Vegetable Glycerine Meat Stock Salt Minerals Cheese Powder 0.1%Chicory Extract 0.05%Yeast Extract 0.05%

Good qualityAcceptable / watch the amountRed flagGeneric / neutralOutlined = first five on the label

Feeding & cost

What a bag actually costs to feed - worked out per dog, not per pack.

Pack size	RRP	Per kg
12 kg	£29.99	£2.50

How heavy is your dog?

A typical 15 kg adult dog needs about 245 g a day = £0.61 / day, £18.54 / month.

How we work this out

Energy: an adult dog at rest needs about 95 × weight^0.75 kcal a day (the FEDIAF maintenance formula - a 15 kg dog works out near 725 kcal).
Portion: divide that by this food's energy density, 296 kcal/100g, to get the grams above - a denser food needs fewer grams.
Cost: multiply the grams by this food's price, £2.50 / kg, for the daily cost, then by 30.4 days for the month.

Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. Try the full feeding calculator

Nutrition

Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.

Protein

24.4 % DM

Directory average: 28.2

Fat

9.1 % DM

Directory average: 14.9

Est. carbs

51.2 % DM

Directory average: 45.1

Fibre

3.7 % DM

Directory average: 3.7

Ash

11.6 % DM

Directory average: 7.9

Energy

296 kcal/100g

Directory average: 374

Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.

Similar foods that score higher

Same type and life stage, better ODF Score, comparable price per day.

CiCi Mighty Meaty88

£0.91 / day approx.See review

PurizonPurizon Adult Grain Free88

£0.77 / day approx.See review

Canine ChoiceCanine Choice Adult Medium86

£0.85 / day approx.See review

Canine ChoiceCanine Choice Adult Small86

£0.77 / day approx.See review

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This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.