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Hill's · wet

Hill’s Science Plan Adult 1-6 review

WetAdultFussy eaters
Poor

A weak wet food by the label. The label keeps too much vague. Feeding it costs about £4.40 a day for a typical adult dog - the breakdown below shows exactly what that buys.

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Label last checked

Image © Hill's

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Top 81%scores higher than 19% of rated foodsacross all 3530 foods we've scored
Poorscore bandthe dot marks where it sits among every food we've rated
£4.40 approx.per day for a 15 kg dogcheaper than 37% of wet foods
100kcal per 100 g

Where the points went

The full breakdown, exactly as the algorithm scored it. How our rating works

Ingredient quality
Weighted ingredient quality 71/100 across 11 ingredients (no percentages declared - position-based estimates used).
28.4 / 40
Label clarity
Vague category terms on the label (Digest) - naming points withheld; no percentages declared at all - the recipe is unverifiable; meat sources named (+2); variable-composition wording - fixed-formula points withheld.
2 / 15
Additives
Declared additives below our neutral line, weakest being Coloured with Iron Oxide (-6).
4 / 10
Red flags
Digest at position 8 (-6); Coloured with Iron Oxide at position 11 (-8).
-14 / 0
Meat content
Meat content not declared, but named meat sources lead the label.
6 / 15
Nutritional balance
Estimated carbohydrate 50% dry matter (high); fat 16.8% DM in the healthy band; fibre 1.2% DM (+1.5); ash 5.3% DM - sensible mineral load (+2).
4.2 / 10
Processing
Retorted wet food.
6 / 10
ODF Score
Algorithm v1.4.0 · scored July 28, 2026 · full methodology public
37 / 100

Our analysis

Breaking the 37 down: the biggest single loss is label transparency, where it takes 2 of a possible 15. On top of that, 14 points are deducted outright for red-flag ingredients - a penalty applied before anything else is counted, which is why the total lands where it does.

The label declares no meat percentage at all, so there is no way to verify how much of the recipe is animal protein, and the ingredient list leans on vague groupings instead of naming what is actually in the bag.

At about £4.40 a day to feed a 15kg dog, the question is not whether it is cheap but whether the label justifies the price - and on our scoring, it does not.

Ingredients

Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.

Meat & fish

ChickenPork LiverBeefDigest

Carbs & grains

MaizeBarley

Fruit & veg

Soybean Meal

Oils & fats

Vegetable Oil

Supplements & extras

Whey PowderMineralsColoured with Iron Oxide
Good qualityAcceptable / watch the amountRed flagGeneric / neutralOutlined = first five on the label

Feeding & cost

What a bag actually costs to feed - worked out per dog, not per pack.

Pack sizeRRPPer kg
370 g£2.25£6.08

How heavy is your dog?

A typical 15 kg adult dog needs about 724 g a day = £4.40 / day, £133.76 / month.

How we work this out
  1. Energy: an adult dog at rest needs about 95 × weight0.75 kcal a day (the FEDIAF maintenance formula - a 15 kg dog works out near 725 kcal).
  2. Portion: divide that by this food's energy density, 100 kcal/100g, to get the grams above - a denser food needs fewer grams.
  3. Cost: multiply the grams by this food's price, £6.08 / kg, for the daily cost, then by 30.4 days for the month.

Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. Try the full feeding calculator

Nutrition

Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.

Protein

26.2 % DM
Directory average: 42.6

Fat

16.8 % DM
Directory average: 27.9

Est. carbs

50.4 % DM
Directory average: 18.3

Fibre

1.2 % DM
Directory average: 3.9

Ash

5.3 % DM
Directory average: 10.7

Energy

100 kcal/100g
Directory average: 111.1

Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.

Similar foods that score higher

Same type and life stage, better ODF Score, comparable price per day.

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This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.

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