Where the points went
The full breakdown, exactly as the algorithm scored it. How our rating works
Our analysis
Breaking the 97 down: the biggest single loss is ingredient quality, where it takes 38 of a possible 40. Its strongest showing is label transparency at 15 of 15.
The label declares no meat percentage at all, so there is no way to verify how much of the recipe is animal protein, and the ingredient list names things individually rather than hiding them in catch-all categories.
Ingredients
Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.
Meat & fish
Nutrition
Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.
Protein
Fat
Est. carbs
Fibre
Ash
Moisture isn't declared on this label - dry-matter figures assume 8% (typical for a dry food) and are marked estimated.
Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.
More from Hollings
Other foods in this range, whatever they score - the full picture, not just the top of the list.
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This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.