Where the points went
The full breakdown, exactly as the algorithm scored it. How our rating works
Our analysis
Breaking the 97 down: the biggest single loss is ingredient quality, where it takes 38 of a possible 40. Its strongest showing is label transparency at 15 of 15.
The label declares no meat percentage at all, so there is no way to verify how much of the recipe is animal protein, and the ingredient list names things individually rather than hiding them in catch-all categories.
Ingredients
Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.
Meat & fish
Feeding & cost
What a bag actually costs to feed - worked out per dog, not per pack.
How heavy is your dog?
A typical 15 kg adult dog needs about 188 g a day.
No reliable price data for this food yet, so no cost estimate - we only show numbers we can back.
How we work this out
- Energy: an adult dog at rest needs about 95 × weight0.75 kcal a day (the FEDIAF maintenance formula - a 15 kg dog works out near 725 kcal).
- Portion: divide that by this food's energy density, 475 kcal/100g, to get the grams above - a denser food needs fewer grams.
Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. Try the full feeding calculator
Nutrition
Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.
Protein
Fat
Est. carbs
Fibre
Ash
Moisture isn't declared on this label - dry-matter figures assume 8% (typical for a dry food) and are marked estimated.
Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.
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Related guides
This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.