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Lily's Kitchen · dry

Lily’s Kitchen Breakfast Crunch review

A solid, honest dry food. 30% declared meat content is respectable. Feeding it costs about £1.76 a day for a typical adult dog - the breakdown below shows exactly what that buys.

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ODF Score 70/100 Good
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Top 58%scores higher than 42% of rated foodsacross all 3075 foods we've scored
Goodscore bandthe dot marks where it sits among every food we've rated
£1.76 approx.per day for a 10 kg dogcheaper than 1% of dry foods
30%declared meat content
United Kingdombrand origin
332kcal per 100 g

Where the points went

The full breakdown, exactly as the algorithm scored it. How our rating works

Ingredient quality
Weighted ingredient quality 70/100 across 18 ingredients (declared percentages used for 1, position estimates for the rest).
28.1 / 40
Label clarity
Every ingredient individually named (+5); percentages cover 30% of the recipe (+1.8); meat sources named (+2); recipe reads as a fixed formula (+2).
10.8 / 15
Additives
No artificial colours, flavours, controversial preservatives or added sugars found.
10 / 10
Red flags
No red-flag ingredients.
0 / 0
Meat content
Declared meat content 30%. Held to dry-matter protein: 22.8% DM protein supports this level of meat credit, not the full declared figure.
8.8 / 15
Nutritional balance
Estimated carbohydrate 58% dry matter (very high); fat 10.9% DM in the healthy band; fibre 2.2% DM (+2); ash 6.5% DM - sensible mineral load (+2); functional extras: omega-3 source, named botanicals (+2).
6 / 10
Processing
Assumed extruded kibble (standard high-heat process).
6 / 10
ODF Score
Algorithm v1.4.1 · scored August 19, 2026 · full methodology public
70 / 100

Our analysis

Breaking the 70 down: the biggest single loss is ingredient quality, where it takes 28.1 of a possible 40. Its strongest showing is additives at 10 of 10.

The label declares 30% meat, which is a real number, which already puts it ahead of the many that print none, and the ingredient list is only partly specific.

At about £1.76 a day to feed a 10kg dog, the question is not whether it is cheap but whether the label justifies the price - and on our scoring, it broadly does.

Ingredients

Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.

Additives (as declared on the label)
Vitamin a 15, 000 IU, Vitamin D 2, 250 IU, Vitamin E 100 IU, Zinc Chelate of Amino Acids Hydrate 333mg, Ferrous Chelate of Amino Acids Hydrate 333mg, Manganous Chelate of Amino Acids Hydrate 223mg, Cupric Chelate of Amino Acids Hydrate 150mg, Organic Selenium S.cerevisiae Cncm I-3060 130mg, Calcium Iodate Anhydrous 1.64mg.

Feeding & cost

What a bag actually costs to feed - worked out per dog, not per pack.

Pack sizeRRPPer kg
800 g£8.75£10.94

How heavy is your dog?

A typical 10 kg adult dog needs about 161 g a day = £1.76 / day, £53.50 / month.

How we work this out
  1. Energy: an adult dog at rest needs about 95 × weight0.75 kcal a day (the FEDIAF maintenance formula - a 10 kg dog works out near 534 kcal).
  2. Portion: divide that by this food's energy density, 332 kcal/100g, to get the grams above - a denser food needs fewer grams.
  3. Cost: multiply the grams by this food's price, £10.94 / kg, for the daily cost, then by 30.4 days for the month.

Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. Try the full feeding calculator

Nutrition

Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.

Protein

22.8 % DM
Directory average: 28.2

Fat

10.9 % DM
Directory average: 14.8

Est. carbs

57.6 % DM
Directory average: 45.2

Fibre

2.2 % DM
Directory average: 3.6

Ash

6.5 % DM
Directory average: 7.9

Energy

332 kcal/100g
Directory average: 365.3

Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.

Similar foods that score higher

Same type and life stage, better ODF Score, comparable price per day.

More from Lily's Kitchen

Other foods in this range, whatever they score - the full picture, not just the top of the list.

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Related guides

This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.

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