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Natures Menu · raw

Natures Menu Ready to Mix Freeflow Mince review

About as good as raw food gets. The label tells you exactly what is inside. Feeding it costs about £1.74 a day for a typical adult dog - the breakdown below shows exactly what that buys.

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ODF Score 92/100 Exceptional
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Top 2%scores higher than 98% of rated foodsacross all 3075 foods we've scored
Exceptionalscore bandthe dot marks where it sits among every food we've rated
United Kingdombrand origin
138kcal per 100 g

Where the points went

The full breakdown, exactly as the algorithm scored it. How our rating works

Ingredient quality
Weighted ingredient quality 95/100 across 1 ingredients (declared percentages used for 1, position estimates for the rest).
38 / 40
Label clarity
Every ingredient individually named (+5); percentages cover 100% of the recipe (+6); meat sources named (+2); recipe reads as a fixed formula (+2).
15 / 15
Additives
No artificial colours, flavours, controversial preservatives or added sugars found.
10 / 10
Red flags
No red-flag ingredients.
0 / 0
Meat content
Declared meat content 100% (added up from every named meat on the label).
15 / 15
Nutritional balance
Estimated carbohydrate 2% dry matter (low); fat 27.6% DM is high (obesity/pancreatitis watch) (-0.4); fibre 1.7% DM (+2); ash 13.8% DM - unusually high mineral/bone load.
5.6 / 10
Processing
Raw - minimal processing, but no heat kill step, so store and handle it with normal raw-meat hygiene.
8 / 10
ODF Score
Algorithm v1.4.1 · scored August 19, 2026 · full methodology public
92 / 100

Our analysis

Breaking the 92 down: the biggest single loss is nutritional balance, where it takes 5.6 of a possible 10. Its strongest showing is declared meat content at 15 of 15.

The label declares no meat percentage at all, so there is no way to verify how much of the recipe is animal protein, and the ingredient list names things individually rather than hiding them in catch-all categories.

At about £1.74 a day to feed a 10kg dog, the question is not whether it is cheap but whether the label justifies the price - and on our scoring, it broadly does.

Ingredients

Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.

Meat & fish

Good qualityAcceptable / watch the amountRed flagGeneric / neutralOutlined = first five on the label
Additives (as declared on the label)
None.

Nutrition

Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.

Protein

55.2 % DM
Directory average: 51.9

Fat

27.6 % DM
Directory average: 36.5

Est. carbs

1.7 % DM
Directory average: 5.6

Fibre

1.7 % DM
Directory average: 3.5

Ash

13.8 % DM
Directory average: 8.6

Energy

138 kcal/100g
Directory average: 174

Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.

Similar foods that score higher

Same type and life stage, better ODF Score, comparable price per day.

More from Natures Menu

Other foods in this range, whatever they score - the full picture, not just the top of the list.

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Related guides

This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.

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