Pets Love · raw

Pets Love Fresh Fresh Frozen review

Name: Pets Love Fresh Fresh Frozen
Brand: Pets Love

About as good as raw food gets. 80% declared meat content leads the label, and the label tells you exactly what is inside. Feeding it costs about £6.14 a day for a typical adult dog - the breakdown below shows exactly what that buys.

Label last checked July 17, 2026

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Raw Grain free Natural Fussy eaters High energy

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Image © Pets Love

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ODF Score 90/100 Exceptional

Our community ratingNo owner reviews yet - be the first.

Top 5%scores higher than 96% of rated foodsacross all 3075 foods we've scored

Exceptionalscore bandthe dot marks where it sits among every food we've rated

£6.14 approx.per day for a 10 kg dogcheaper than 0% of raw foods

80%declared meat content

United Kingdombrand origin

80kcal per 100 g

Where the points went

The full breakdown, exactly as the algorithm scored it. How our rating works

Ingredient quality

Weighted ingredient quality 91/100 across 8 ingredients (declared percentages used for 2, position estimates for the rest).

36.4 / 40

Label clarity

Every ingredient individually named (+5); percentages cover 90% of the recipe (+5.4); meat sources named (+2); recipe reads as a fixed formula (+2).

14.4 / 15

Additives

No artificial colours, flavours, controversial preservatives or added sugars found.

10 / 10

Red flags

No red-flag ingredients.

0 / 0

Meat content

Declared meat content 90% (added up from every named meat on the label).

15 / 15

Nutritional balance

Estimated carbohydrate 7% dry matter (low); fat 29.1% DM is high (obesity/pancreatitis watch) (-2.0); fibre 3.6% DM (+2); ash 9.1% DM - sensible mineral load (+1.3); functional extras: named botanicals (+1).

6.3 / 10

Processing

Raw - minimal processing, but no heat kill step, so store and handle it with normal raw-meat hygiene.

8 / 10

ODF Score

Algorithm v1.4.1 · scored August 19, 2026 · full methodology public

90 / 100

Our analysis

Breaking the 90 down: the biggest single loss is nutritional balance, where it takes 6.3 of a possible 10. Its strongest showing is declared meat content at 15 of 15.

The label declares 80% meat, which is unusually specific - most brands never print a figure at all, and the ingredient list names things individually rather than hiding them in catch-all categories.

At about £6.14 a day to feed a 10kg dog, the question is not whether it is cheap but whether the label justifies the price - and on our scoring, it broadly does.

Ingredients

Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.

Meat & fish

Chicken Meat 80%Chicken Heart 10%

Fruit & veg

Cranberry Powder

Supplements & extras

Chicory Pulp Vitamins & Minerals Salt HerbsRosemary Sage Oregano Thyme Marjoram Basil ParsleyJuniper Berries

Good qualityAcceptable / watch the amountRed flagGeneric / neutralOutlined = first five on the label

Additives (as declared on the label)

3a700i Vitamin E/all-Rac-Alpha-Tocopheryl Acetate 150 mg, 3a671 Vitamin D3/cholecalciferol 200 IU, 3b605 Zinc (Zinc Sulphate Monohydrate) 15mg, 3b101 Iron (Iron II Carbonate Siderite) 25mg, 3b503 Manganous (Manganous Sulphate Monohydrate) 2.5mg, 3b405 Copper ( Copper II Sulphate Pentahydrate ) 1.5mg, 3b201 Iodine (Potassium Iodide) 0.5mg, 3b801 Selenium ( Sodium Selenite ) 0.05mg. Carrageenan.

Feeding & cost

What a bag actually costs to feed - worked out per dog, not per pack.

Pack size	RRP	Per kg
1 kg	£9.20	£9.20

How heavy is your dog?

A typical 10 kg adult dog needs about 668 g a day = £6.15 / day, £186.96 / month.

How we work this out

Energy: an adult dog at rest needs about 95 × weight^0.75 kcal a day (the FEDIAF maintenance formula - a 10 kg dog works out near 534 kcal).
Portion: divide that by this food's energy density, 80 kcal/100g, to get the grams above - a denser food needs fewer grams.
Cost: multiply the grams by this food's price, £9.20 / kg, for the daily cost, then by 30.4 days for the month.

Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. Try the full feeding calculator

Nutrition

Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.

Protein

50.9 % DM

Directory average: 51.9

Fat

29.1 % DM

Directory average: 36.5

Est. carbs

7.3 % DM

Directory average: 5.6

Fibre

3.6 % DM

Directory average: 3.5

Ash

9.1 % DM

Directory average: 8.6

Energy

80 kcal/100g

Directory average: 174

Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.

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This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.