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Pro Plan · dry

Pro Plan Medium Adult Sensitive Digestion OptiDigest review

DryAdultSenior
Poor

A weak dry food by the label. Just 19% declared meat content, and the label keeps too much vague. Feeding it costs about 73p a day for a typical adult dog - the breakdown below shows exactly what that buys.

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Label last checked

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Top 76%scores higher than 24% of rated foodsacross all 3530 foods we've scored
Poorscore bandthe dot marks where it sits among every food we've rated
£0.73 approx.per day for a 15 kg dogcheaper than 68% of dry foods
19%declared meat content
367kcal per 100 g

Where the points went

The full breakdown, exactly as the algorithm scored it. How our rating works

Ingredient quality
Weighted ingredient quality 54/100 across 14 ingredients (declared percentages used for 2, position estimates for the rest).
21.8 / 40
Label clarity
Vague category terms on the label (Animal Fat, Digest) - naming points withheld; percentages cover 27% of the recipe (+1.6); meat sources named (+2); variable-composition wording - fixed-formula points withheld.
3.6 / 15
Additives
No artificial colours, flavours, controversial preservatives or added sugars found.
10 / 10
Red flags
Animal Fat at position 8 (-6); Digest at position 9 (-6).
-12 / 0
Meat content
Declared meat content 19%.
6.8 / 15
Nutritional balance
Estimated carbohydrate 43% dry matter (moderate); fat 17.4% DM in the healthy band; fibre 2.7% DM (+2); ash 8.2% DM - sensible mineral load (+1.9); functional extras: omega-3 source (+1).
6.7 / 10
Processing
Assumed extruded kibble (standard high-heat process).
6 / 10
ODF Score
Algorithm v1.4.0 · scored July 28, 2026 · full methodology public
43 / 100

Our analysis

Breaking the 43 down: the biggest single loss is ingredient quality, where it takes 21.8 of a possible 40. Its strongest showing is additives at 10 of 10. On top of that, 12 points are deducted outright for red-flag ingredients - a penalty applied before anything else is counted, which is why the total lands where it does.

The label declares 19% meat, which is a low figure, and a declared low figure is still more honest than silence, and the ingredient list leans on vague groupings instead of naming what is actually in the bag.

At about 73p a day to feed a 15kg dog, the question is not whether it is cheap but whether the label justifies the price - and on our scoring, it does not.

Ingredients

Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.

Meat & fish

Chicken 19%Dehydrated Poultry ProteinAnimal FatDigest

Carbs & grains

MaizeMaize GritsRice 8%Maize Gluten Meal

Fruit & veg

Dried Beet PulpSoya Meal

Oils & fats

Fish Oil

Supplements & extras

Dried EggMineralsAntioxidants
Good qualityAcceptable / watch the amountRed flagGeneric / neutralOutlined = first five on the label

Feeding & cost

What a bag actually costs to feed - worked out per dog, not per pack.

Pack sizeRRPPer kg
14 kg£51.45£3.68

How heavy is your dog?

A typical 15 kg adult dog needs about 197 g a day = £0.72 / day, £21.89 / month.

How we work this out
  1. Energy: an adult dog at rest needs about 95 × weight0.75 kcal a day (the FEDIAF maintenance formula - a 15 kg dog works out near 725 kcal).
  2. Portion: divide that by this food's energy density, 367 kcal/100g, to get the grams above - a denser food needs fewer grams.
  3. Cost: multiply the grams by this food's price, £3.68 / kg, for the daily cost, then by 30.4 days for the month.

Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. Try the full feeding calculator

Nutrition

Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.

Protein

28.3 % DM
Directory average: 28.2

Fat

17.4 % DM
Directory average: 14.9

Est. carbs

43.5 % DM
Directory average: 45.1

Fibre

2.7 % DM
Directory average: 3.7

Ash

8.2 % DM
Directory average: 7.9

Energy

367 kcal/100g
Directory average: 374

Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.

Similar foods that score higher

Same type and life stage, better ODF Score, comparable price per day.

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This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.

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